5 tips to get more followers on Instagram


Instagram has over one billion monthly active users, which makes it a great platform for promoting your brand or business.

But before we dive into the details of how to get more followers on Instagram, let’s discuss why having more followers can be beneficial. For starters, the more followers you have, the more people will see your posts. In the social media world, it can be difficult to stand out among the crowd. With so many people and businesses competing for attention, it’s important to find ways to make your voice heard above the noise. If you’re looking to build your brand on Instagram, one of the best ways to do that is by increasing your follower count.

Here are five tips to help you get more followers on Instagram. If you’re selling products or services, that means more potential customers. Additionally, having a large number of followers can also make you appear more credible and trustworthy.

So now that we’ve established why you should want more followers on Instagram, let’s get into how you can get them.


Use relevant hashtags

Hashtags are a great way to reach new people who might be interested in following you. When choosing hashtags, be sure to use ones that are relevant to your niche or industry. One of the easiest ways to get more eyes on your posts is to use relevant hashtags. When you use hashtags, your posts will show up when people search for those specific hashtags. For example, if you’re a travel blogger, you might use hashtags like #travelgram or #wanderlust. Not sure which hashtags to use? Try using a site like Hashtagify to find popular and relevant hashtags for your niche. Using a mix of popular and less popular hashtags will also help you reach a wider audience. Just be sure not to use too many hashtags in each post, or else you’ll look spammy.  (read more about how to hashtag correctly on Instagram)


Post engaging content

It should go without saying that posts with engaging content are more likely to get likes, comments, and shares—all of which help increase your visibility and get more people interested in following you. Engaging content can mean different things for different brands, but some general tips include using eye-catching visuals, sharing behind-the-scenes looks, and telling stories that connect with your audience on an emotional level.


Run giveaways and contests

People love free stuff, so hosting a giveaway or contest is a great way to get more people interested in following you. When running a contest, be sure to choose a prize that’s relevant to your target audience and make the entry requirements easy to complete. For example, you could require people to follow you and share your contest post to enter.


Use influencer marketing

Influencer marketing is a form of marketing in which you partner with someone who has a large following on social media—usually in the thousands or even millions—to promote your brand. This can be done through sponsored posts, product placement, or simply by tagging the influencer in your own posts. When done correctly, influencer marketing can be an incredibly effective way to reach new people and get more followers on Instagram.


Post regularly

One final tip for getting more followers on Instagram is to simply post regularly. While there’s no magic number when it comes to how often you should be posting, try not to go longer than a few days without sharing something new. Consistency is key when it comes to growing your following, so aim for quality over quantity and focus on putting out regular, engaging content.


These are just a few of the many strategies you can use to get more followers on Instagram. By using hashtags, posting engaging content, running giveaways, partnering with influencers, and staying consistent with your posting schedule, you can start growing your brand’s presence on this popular social media platform. Growing an organic following takes time and effort but it’s definitely worth it in the long run. Your feed will thank you for it!

Keen to learn more about how to plan and produce engaging content?  Join our Content Creation Strategy course!

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Author: Fazal Ahamed

About the author

Faz is a published author, performance marketing, and SEO professional with a proven track record of helping brands grow in the SAAS, EdTech, Fintech, Fashion, Retail, and FMCG industries. He is well-versed in actionable frameworks and strategies for media buying and go-to-market, and he has a passion for solving growth challenges.