What is Remarketing and why is it useful?

What is Remarketing and why is it useful? So after you have done the hard work of getting a customer to land on your website, social media page or open an email, there are still a ton of reasons why a customer may leave and not convert. As a business owner and marketer, you know […]

Why Businesses & Entrepreneurs Need to Start Video Marketing NOW

Why Businesses & Entrepreneurs Need to Start Video Marketing NOW Are you a business owner or entrepreneur who wants to take your marketing efforts to the next level? Are you tired of using the same old marketing strategies and not seeing the results you want? Well, it’s time to switch things up and embrace the […]

Affiliate Marketing 101

Affiliate Marketing 101 Wouldn’t it be great if everyone could be a walking, breathing, talking advertisement for your brand?  This is the basic concept behind affiliate marketing, where a brand outsources its marketing to a person (usually an influencer) for a small fee. Common affiliates include social media influencers, content partners (e.g. Honeycombers, Mothership), or […]

How Gmail Ads work

How Gmail Ads Work Gmail is one of the most popular email services in the world, with over 1.5 billion active users. This makes it an attractive platform for advertisers looking to reach a large and engaged audience. Gmail Ads is a powerful advertising tool that allows you to target your audience directly within their […]

Filter data in Google Analytics 4 Segments

Filter Data in Google Analytics 4 with Segments Google Analytics needs no introduction. It has been providing detailed statistics about visitors to websites and mobile apps for more than a decade. In late 2020, Google launched Google Analytics 4 (GA4) with the promise of predictive insights, integrated reporting, cross-device measurement capabilities, and more. This also […]

What is the Creator Economy?

What is the Creator Economy? The creator economy is a term that is used to describe the current trend of people making a living by creating and sharing content online. This can be anything from writing articles and blog posts, to filming videos, taking pictures, to selling products and services. There are a number of […]

Automate Dropshipping with Shopify

Automate Your Dropshipping with Shopify Dropshipping is a term associated with an eCommerce business and it is an order fulfillment method where the eCommerce merchant (seller) does not stock the products he wants to sell. Instead, the merchant purchases inventory(stock) from a wholesaler or a manufacturer (third-party supplier) and they fulfill the order plus complete […]

5 New Features Not to be Missed in Google Analytics 4

5 New Features Not to be Missed in Google Analytics 4 Google Analytics has become a standard tool for webmasters and marketers alike. For over a decade and a half, it has enabled website owners to track traffic and conversions on their websites and off-lately mobile apps too. In late 2020 Google completely revised and […]

5 Tips to get more followers on Instagram

5 tips to get more followers on Instagram Instagram has over one billion monthly active users, which makes it a great platform for promoting your brand or business. But before we dive into the details of how to get more followers on Instagram, let’s discuss why having more followers can be beneficial. For starters, the […]

Intro to Google Dynamic Search Ads

Intro to Google Dynamic Search Ads Dynamic Search Ads – otherwise known as DSA, if deployed can automatically trigger search ads in Google based on keyword search. Consider, you are an online music academy offering 1 to 1 music classes for Adults and Kids who want to learn Guitar, Piano, Keyboard, Violin, etc. With Dynamic […]