SEO or Google adwords Pay Per Click for online marketing

SEO or Google adwords Pay Per Click for online marketing You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make up Search Engine Marketing and […]

Top 10 video and photo editing tools you should be using

Top 10 video and photo editing tools you should be using As a marketer, if you are not already creating video and visual content you are greatly missing out. According to Hubspot visual content is 40X more likely to get shared on social media than other types.The way people consume messages is greatly changing- consumers […]

Google’s mobile first index and SEO implications

Google’s mobile first index and SEO implications Google’s mobile-first index announcement by Gary Illyes at Pubcon last year made it clear that they will change the way how sites are indexed and ranked in the search engines. What this essentially means is that Google will look at the mobile version of a site first, index […]

Discover how your customers find your competitors on Google (Part 1)

Discover how your customers find your competitors on Google (Part 1) https://youtu.be/dHXiicBq30wDo you know what phrases your customers are using to find you or your competitors’ website on Google? In this video,find out what words your customers might use when using Google to find your business or your competitors. Understand why it is important to […]

How to interpret in-built analytics tool of major social media

How to interpret in-built analytics tool of major social media In a world full of hashtags, tweets, handles, posts, likes and shares, it’s vital to use social media correctly. Everyone is bombarded with tons of messages via social channels like Facebook, Instagram, Pinterest, LinkedIn and YouTube on a daily basis. So how can a business […]

4 things to consider before starting your Facebook Ads

4 things to consider before starting Facebook ads In order to succeed, it helps greatly to have a plan. Facebook advertising is no exception. Here are 4 things to think through before starting your Facebook ads. Target audience Facebook gives you the ability to choose who to show ads to based on what they have […]

Why advertising on Google is effective

Why advertising on Google is effective It is important, before spending thousands of dollars, to first understand why advertising on Google can be so beneficial for your business. Above is a screenshot of a result on Google when someone keys in “name card printing”. We see there are advertisements at the top of the page, […]

Don’t advertise what you don’t sell – AdWords keywords match types

Don’t advertise what you don’t sell – AdWords keywords match types Now this post’s title is silly, of course you won’t advertise what you don’t sell?  Let’s consider this case. Suppose you sell tennis shoes and specify a keyword like tennis shoes.  However you don’t sell tennis high-tops or sandals. If you use tennis shoes […]

Brand Bidding on Competitors’ Brand Names, Pros and Cons

Brand Bidding on Competitors’ Brand Names, Pros and Cons https://youtu.be/C66CUZHLeTc In this video, we look at how you can attract potential customers who are searching for your competitors on Google to your website and how to protect your own brand if your competitors were to do the same. For a step by step Google & […]