Brand Bidding on Competitors’ Brand Names, Pros and Cons
In this video, we look at how you can attract potential customers who are searching for your competitors on Google to your website and how to protect your own brand if your competitors were to do the same.
For a step by step Google & Facebook ads course, visit here.
Cheers,
Eng Yeow
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Eng Yeow is the principal trainer at emarsity, he possesses over 6 years of experience in the major online advertising platforms.
About the author
Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.
Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.
An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.