5 Reasons Why Your Google Ads Are Not Showing

5 Reasons Why Your Google Ads Are Not Showing Started your Google Ads but dismayed that you are not seeing any reach or impressions? Here are some 5 factors you can check to troubleshoot your ads. Campaign set up As simple as it may sound, your campaign or ad groups might just be paused. Or […]

Stop wasting ad spend on Google with Negative keywords

Stop wasting ad spend on Google with Negative Keywords Ever looked into your account and saw that you are paying for keywords that are not relevant to your business? It is frustrating and probably because Google was not told the keywords for which you don’t want to show your ads for. These are called negative […]

Google Shopping Ads Basics

Google Shopping Ads Basics for the Online Store Owner Are Google Ads effective? How do I get started? What should I expect from my campaign? These are common questions for business owners who want to get started with online advertising using Google.  Undoubtedly, Google has become the largest advertising network in the world, with over […]

6 tips to improve Google Ads conversion rates

improve business chart up conversion rates

6 tips to improve Google Ads conversion rates Setting up ads on Google Ads is a great way to get customers for your business. But for some, results can be quite lackluster and conversions not picking up the way they should. Before you decide to throw in the towel on Google Ads, read on to […]

2 Quick Hacks to improve your Google Display & YouTube ads

2 Quick Hacks to improve your Google Display & YouTube ads One way to improve your Google Display campaign and YouTube performance is to exclude your ads from appearing on mobile apps placements and other irrelevant places. Why should you do that? Reason being is that while mobile app placements may record a higher CTR […]

Discover how your customers find your competitors on Google (Part 1)

Discover how your customers find your competitors on Google (Part 1) https://youtu.be/dHXiicBq30wDo you know what phrases your customers are using to find you or your competitors’ website on Google? In this video,find out what words your customers might use when using Google to find your business or your competitors. Understand why it is important to […]

Why advertising on Google is effective

Why advertising on Google is effective It is important, before spending thousands of dollars, to first understand why advertising on Google can be so beneficial for your business. Above is a screenshot of a result on Google when someone keys in “name card printing”. We see there are advertisements at the top of the page, […]

Don’t advertise what you don’t sell – AdWords keywords match types

Don’t advertise what you don’t sell – AdWords keywords match types Now this post’s title is silly, of course you won’t advertise what you don’t sell?  Let’s consider this case. Suppose you sell tennis shoes and specify a keyword like tennis shoes.  However you don’t sell tennis high-tops or sandals. If you use tennis shoes […]

Brand Bidding on Competitors’ Brand Names, Pros and Cons

Brand Bidding on Competitors’ Brand Names, Pros and Cons https://youtu.be/C66CUZHLeTc In this video, we look at how you can attract potential customers who are searching for your competitors on Google to your website and how to protect your own brand if your competitors were to do the same. For a step by step Google & […]