What is Remarketing and why is it useful?

What is Remarketing and why is it useful? So after you have done the hard work of getting a customer to land on your website, social media page or open an email, there are still a ton of reasons why a customer may leave and not convert. As a business owner and marketer, you know […]

Affiliate Marketing 101

Affiliate Marketing 101 Wouldn’t it be great if everyone could be a walking, breathing, talking advertisement for your brand?  This is the basic concept behind affiliate marketing, where a brand outsources its marketing to a person (usually an influencer) for a small fee. Common affiliates include social media influencers, content partners (e.g. Honeycombers, Mothership), or […]

Intro to Google Tag Manager

Introduction to Google Tag Manager Credit: Medium.com What is GTM and what are the benefits? Google Tag Manager is a free marketing tool from Google that allows you to keep all tracking codes in one place, making maintenance easier. Business owners or marketers may not have coding experience or limited access to a development team. […]

Marketing Funnel TOFU, MOFU, BOFU

Marketing Funnel TOFU, MOFU, BOFU A marketing funnel is a step-by-step procedure for attracting relevant site visitors and converting them into leads and customers. The cornerstone of most marketing funnels is a well-designed website. It leverages one or more platforms to perform the required tasks of the three stages. The three stages are identifying the […]