Cross-channel remarketing across Google and Facebook

Cross-channel remarketing on Google and Facebook Let’s first start with examining various advertising platform, as they have their own set of strengths and weaknesses.   Search Driven Marketing If you want prospects to find your brand while they are seeking a solution, you will utilize search marketing techniques such as SEO or SEM. This is […]

How a YouTuber makes money

How a YouTuber makes money You’ve probably heard of YouTubers – people who make a living by creating videos and posting them to YouTube. YouTube has become a sensation. What started out as a way to share videos with friends and family has turned into a platform that allows people to make a living—and in […]

How to spy on your competitors online

How to spy on your competitors online There is an old Chinese saying, “Know yourself, Know your enemy. A hundred battles, a hundred victories”.   Not only is it critical to understand what your competitors are up to, but it is also useful to get inspiration from your successful competitors. There are many research tools available. […]

5 Reasons Why Your Google Ads Are Not Showing

5 Reasons Why Your Google Ads Are Not Showing Started your Google Ads but dismayed that you are not seeing any reach or impressions? Here are some 5 factors you can check to troubleshoot your ads. Campaign set up As simple as it may sound, your campaign or ad groups might just be paused. Or […]

Stop wasting ad spend on Google with Negative keywords

Stop wasting ad spend on Google with Negative Keywords Ever looked into your account and saw that you are paying for keywords that are not relevant to your business? It is frustrating and probably because Google was not told the keywords for which you don’t want to show your ads for. These are called negative […]

Google Shopping Ads Basics

Google Shopping Ads Basics for the Online Store Owner Are Google Ads effective? How do I get started? What should I expect from my campaign? These are common questions for business owners who want to get started with online advertising using Google.  Undoubtedly, Google has become the largest advertising network in the world, with over […]

6 tips to improve Google Ads conversion rates

improve business chart up conversion rates

6 tips to improve Google Ads conversion rates Setting up ads on Google Ads is a great way to get customers for your business. But for some, results can be quite lackluster and conversions not picking up the way they should. Before you decide to throw in the towel on Google Ads, read on to […]

2 Quick Hacks to improve your Google Display & YouTube ads

2 Quick Hacks to improve your Google Display & YouTube ads One way to improve your Google Display campaign and YouTube performance is to exclude your ads from appearing on mobile apps placements and other irrelevant places. Why should you do that? Reason being is that while mobile app placements may record a higher CTR […]

Facebook Ads Campaign Objectives

Facebook Ads: Campaign Objectives When you start creating ads to run on Facebook, there is this harmless-looking setting below that has a big impact on the effectiveness of your campaign. You will subsequently choose your audience based on e.g. demographics, interests, location etc. For many of us, we will likely not have the budget to […]

SEO or Google adwords Pay Per Click for online marketing

SEO or Google adwords Pay Per Click for online marketing You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make up Search Engine Marketing and […]