5 Reasons Why Your Google Ads Are Not Showing

5 Reasons Why Your Google Ads Are Not Showing Started your Google Ads but dismayed that you are not seeing any reach or impressions? Here are some 5 factors you can check to troubleshoot your ads. Campaign set up As simple as it may sound, your campaign or ad groups might just be paused. Or […]

Stop wasting ad spend on Google with Negative keywords

Stop wasting ad spend on Google with Negative Keywords Ever looked into your account and saw that you are paying for keywords that are not relevant to your business? It is frustrating and probably because Google was not told the keywords for which you don’t want to show your ads for. These are called negative […]

Google Shopping Ads Basics

Google Shopping Ads Basics for the Online Store Owner Are Google Ads effective? How do I get started? What should I expect from my campaign? These are common questions for business owners who want to get started with online advertising using Google.  Undoubtedly, Google has become the largest advertising network in the world, with over […]

6 tips to improve Google Ads conversion rates

improve business chart up conversion rates

6 tips to improve Google Ads conversion rates Setting up ads on Google Ads is a great way to get customers for your business. But for some, results can be quite lackluster and conversions not picking up the way they should. Before you decide to throw in the towel on Google Ads, read on to […]

2 Quick Hacks to improve your Google Display & YouTube ads

2 Quick Hacks to improve your Google Display & YouTube ads One way to improve your Google Display campaign and YouTube performance is to exclude your ads from appearing on mobile apps placements and other irrelevant places. Why should you do that? Reason being is that while mobile app placements may record a higher CTR […]

Facebook Ads Campaign Objectives

Facebook Ads: Campaign Objectives When you start creating ads to run on Facebook, there is this harmless-looking setting below that has a big impact on the effectiveness of your campaign.   You will subsequently choose your audience based on e.g. demographics, interests, location etc. For many of us, we will likely not have the budget […]

SEO or Google adwords Pay Per Click for online marketing

SEO or Google adwords Pay Per Click for online marketing You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make up Search Engine Marketing and […]

4 things to consider before starting your Facebook Ads

4 things to consider before starting Facebook ads In order to succeed, it helps greatly to have a plan. Facebook advertising is no exception. Here are 4 things to think through before starting your Facebook ads. Target audience Facebook gives you the ability to choose who to show ads to based on what they have […]

Why advertising on Google is effective

Why advertising on Google is effective It is important, before spending thousands of dollars, to first understand why advertising on Google can be so beneficial for your business. Above is a screenshot of a result on Google when someone keys in “name card printing”. We see there are advertisements at the top of the page, […]

Don’t advertise what you don’t sell – AdWords keywords match types

Don’t advertise what you don’t sell – AdWords keywords match types Now this post’s title is silly, of course you won’t advertise what you don’t sell?  Let’s consider this case. Suppose you sell tennis shoes and specify a keyword like tennis shoes.  However you don’t sell tennis high-tops or sandals. If you use tennis shoes […]