2 Quick Hacks to improve your Google Display & YouTube ads

2 Quick Hacks to improve your Google Display & YouTube ads One way to improve your Google Display campaign and YouTube performance is to exclude your ads from appearing on mobile apps placements and other irrelevant places. Why should you do that? Reason being is that while mobile app placements may record a higher CTR […]

Facebook Ads Campaign Objectives

Facebook Ads: Campaign Objectives When you start creating ads to run on Facebook, there is this harmless-looking setting below that has a big impact on the effectiveness of your campaign.   You will subsequently choose your audience based on e.g. demographics, interests, location etc. For many of us, we will likely not have the budget […]

SEO or Google adwords Pay Per Click for online marketing

SEO or Google adwords Pay Per Click for online marketing You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make up Search Engine Marketing and […]

4 things to consider before starting your Facebook Ads

4 things to consider before starting Facebook ads In order to succeed, it helps greatly to have a plan. Facebook advertising is no exception. Here are 4 things to think through before starting your Facebook ads. Target audience Facebook gives you the ability to choose who to show ads to based on what they have […]

Why advertising on Google is effective

Why advertising on Google is effective It is important, before spending thousands of dollars, to first understand why advertising on Google can be so beneficial for your business. Above is a screenshot of a result on Google when someone keys in “name card printing”. We see there are advertisements at the top of the page, […]

Don’t advertise what you don’t sell – AdWords keywords match types

Don’t advertise what you don’t sell – AdWords keywords match types Now this post’s title is silly, of course you won’t advertise what you don’t sell?  Let’s consider this case. Suppose you sell tennis shoes and specify a keyword like tennis shoes.  However you don’t sell tennis high-tops or sandals. If you use tennis shoes […]

Brand Bidding on Competitors’ Brand Names, Pros and Cons

Brand Bidding on Competitors’ Brand Names, Pros and Cons https://youtu.be/C66CUZHLeTc In this video, we look at how you can attract potential customers who are searching for your competitors on Google to your website and how to protect your own brand if your competitors were to do the same. For a step by step Google & […]