How to spy on your competitors online
How to spy on your competitors online There is an old Chinese saying, “Know yourself, Know your enemy. A hundred battles, a hundred victories”. Not only is it critical to understand what your competitors are up to, but it is also useful to get inspiration from your successful competitors. There are many research tools available. […]
How to optimize your Videos for SEO
How to optimize your Videos for SEO Video SEO is all about optimizing your videos to be indexed and ranked on the search engine results page (SERP) for relevant keywords. As we know, video is one of the most sought-after and effective content forms to convey your message to your audience. If optimized well for […]
SEO basics 101: Off-page SEO
SEO basics 101: Off-page SEO Off-page search engine optimization (SEO) are improvements to your site that happen outside of your website. Some of these can look like brand mentions on an external publication, getting linked on a forum page or garnering reviews. This is part 2 of SEO Basics 101. Learn about On-page SEO. Why […]
SEO basics 101: On-page SEO
SEO basics 101: On-page SEO On-page search engine optimization (SEO) are actions that a business owner can take to improve the attractiveness of their website both to customers and Google. Some of these actions include front-end fixes such as writing better and more relevant content and back-end fixes such as ensuring the right heading order […]
UX Signals for SEO that You Should Not Ignore
UX Signals for SEO that You Should Not Ignore SEO is a complex discipline. There are hundreds of variables that affect its success. The good news is that you don’t need to spend hours researching each variable. In 2022 and beyond you can focus on building a solid foundation for your site with valuable content […]
How to Measure and Report SEO Performance
How to Measure and Report SEO Performance for Customers the Right Way Search Engine Optimisation (or SEO) is the practice of improving the visibility of a website on search engines and a result driven, qualified traffic to your online presence. In other words, SEO helps businesses get found online. This is important as a majority […]
5 Little Known Ways to Perform Keyword Research for SEO
5 Little Known Ways to Perform Keyword Research for SEO Ask any SEO practitioner or a digital marketer about the ways to do keyword research and most will suggest using Google Keyword Planner, SEMRush, and other paid or free tools. These are no doubt the widely used tools out there, however, they may not be […]
Local SEO with your Google Business Profile
How to win at Local SEO with your Google Business Profile Local SEO is all about optimizing your website for specific location-based keywords, which are relevant to your business. The goal is to rank higher on Google when people search for products and services in their locale or city. Undoubtedly, ranking for local-specific is not […]
Google MUM Algorithm Update
Google MUM Algorithm Update Search Engine Optimization is highly influenced by Google’s Algorithm updates and these tweaks always keep SEO practitioners on their toes. Indeed, keeping a tab on the latest algo updates is an essential and on-going task requirement for SEO. In Google’s line-up of updates, the latest and most prominent one currently is […]
A beginners’s guide to Google Web Stories
A beginner’s guide to Google Web Stories Content is king and remains the cornerstone of Digital Marketing. Blogs and videos are still the primary content forms (enriched with infographics, slideshows, reels, and what not). But, off late, there’s a new kid on the block – Web Stories. While story formats on social media platforms are […]