5 Little Known Ways to Perform Keyword Research for SEO

5 Little Known Ways to Perform Keyword Research for SEO Ask any SEO practitioner or a digital marketer about the ways to do keyword research and most will suggest using Google Keyword Planner, SEMRush, and other paid or free tools. These are no doubt the widely used tools out there, however, they may not be […]

How to win at Local SEO with your Google Business Profile

How to win at Local SEO with your Google Business Profile Local SEO is all about optimizing your website for specific location-based keywords, which are relevant to your business. The goal is to rank higher on Google when people search for products and services in their locale or city. Undoubtedly, ranking for local-specific is not […]

Google’s MUM Algorithm Update

Google MUM Algorithm Update Search Engine Optimization is highly influenced by Google’s Algorithm updates and these tweaks always keep SEO practitioners on their toes. Indeed, keeping a tab on the latest algo updates is an essential and on-going task requirement for SEO. In Google’s line-up of updates, the latest and most prominent one currently is […]

A beginners’s guide to Google Web Stories

A beginner’s guide to Google Web Stories Content is king and remains the cornerstone of Digital Marketing. Blogs and videos are still the primary content forms (enriched with infographics, slideshows, reels, and what not). But, off late, there’s a new kid on the block – Web Stories. While story formats on social media platforms are […]

Using Google alerts to spy on your competitors online

Using Google alerts to spy on your competitors online Watch this video to learn about how to use Google alerts to get notified via email for: Spy on your competitor’s online activity Social listening: listen to what people are saying about your brand on social media. Respond when necessary to engage your audience Website security: […]

Technical SEO analysis property developer website

Technical SEO analysis property developer website If you are a property agent, you will probably know how ultra-competitive it is to promote any new condo projects online. Property industry is one that gives Google a hard time in the SERPs because of the intensive keyword competition followed by similar information across all the websites. So […]

SEO or Google adwords Pay Per Click for online marketing

SEO or Google adwords Pay Per Click for online marketing You’ve probably seen the terms SEO and AdWords passed around especially in conjunction with each other. This may have left you thinking they are one in the same right? Well, the reality is they are very different components that make up Search Engine Marketing and […]

Google’s mobile first index and SEO implications

Google’s mobile first index and SEO implications Google’s mobile-first index announcement by Gary Illyes at Pubcon last year made it clear that they will change the way how sites are indexed and ranked in the search engines. What this essentially means is that Google will look at the mobile version of a site first, index […]

Discover how your customers find your competitors on Google (Part 1)

Discover how your customers find your competitors on Google (Part 1) https://youtu.be/dHXiicBq30wDo you know what phrases your customers are using to find you or your competitors’ website on Google? In this video,find out what words your customers might use when using Google to find your business or your competitors. Understand why it is important to […]