Basics of Google Optimize

Introduction to Google Optimize What is Google Optimize? Google Optimize is yet another free tool by Google. Focused on website optimization, it allows you to make the most effective use of your website by running experiments and to perform A/B testing. If one of your business goals is to improve your conversion rates, you can […]

Intro to Google Tag Manager

Introduction to Google Tag Manager Credit: What is GTM and what are the benefits? Google Tag Manager is a free marketing tool from Google that allows you to keep all tracking codes in one place, making maintenance easier. Business owners or marketers may not have coding experience or limited access to a development team. […]

SEO basics 101: Off-page SEO

SEO basics 101: Off-page SEO Off-page search engine optimization (SEO) are improvements to your site that happen outside of your website. Some of these can look like brand mentions on an external publication, getting linked on a forum page or garnering reviews. This is part 2 of SEO Basics 101.  Learn about On-page SEO. Why […]

SEO basics 101: On-page SEO

SEO basics 101: On-page SEO On-page search engine optimization (SEO) are actions that a business owner can take to improve the attractiveness of their website both to customers and Google. Some of these actions include front-end fixes such as writing better and more relevant content and back-end fixes such as ensuring the right heading order […]

How to design an effective landing page

How to design an Effective Landing Page A landing page is a unique, standalone page whose purpose is to make visitors take a specific action in exchange for information. It usually contains a form where visitors can input details such as name, email address, and contact number. Designing landing pages differ from other pages on […]