Complete 5 courses to be awarded
Emarsity Certified Digital Marketer
Program Overview
Boost your digital marketing skills with a series of courses by our expert trainers. Continuously updated curriculum ensure you are equipped with advanced digital marketing skills, coupled with practical hands-on training so what you learnt can be applied in real campaigns.
Emarsity Certified Digital Marketer program is designed in a seamless integrated learning experience spanning 5 different courses. It will cover all the essential skills for you to to achieve digital mastery. From setting up your own website, to paid marketing using key platforms, managing social media and content, and finally data analytics of your website and social media. This is truly the only through train course you should take to build a strong foundation in web marketing.
Who is this for
- Traditional marketers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Fresh grads who wish get their digital marketing skills up to date.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement professional digital strategy for their company.
Curriculum
Skills You Will Learn
✓ How to assess and choose the suitable marketing platform for your campaigns.
✓ Campaign planning and budgeting
✓ Configuring campaigns on digital platforms and audience targeting.
✓ Campaign Tracking and Optimization
✓ Reading Campaign Reports and Identify key metrics for improvement
Skills You Will Learn
✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Facebook ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Facebook.
✓ Track campaign performance and optimize ad spend.
Skills You Will Learn
✓ Set up key social media accounts based on business needs.
✓ Track user trends and research in social media.
✓ Use tools to monitor social media accounts.
✓ Respond to user feedback in social media accounts.
✓ Using key metrics native to each social media account to measure performance
Skills You Will Learn
✓ Strategise and plan your content to engage your target audience
✓ Create content that is informative, educational, entertaining, inspirational, and persuasive
✓ Incorporate a wide range of writing techniques and learn about keywords & power words
✓ Shooting photos, videos and recording audio with your mobile phone
✓ Editing and producing graphic layouts, animation, and videos for your content
✓ Understand what data visualisation is and how to apply it to your created content
✓ Where to look for new content ideas and how to repurpose existing content
✓ Align your content strategy to your organization’s business goals
Skills You Will Learn
✓ Explain fundamental terms used in Google Analytics.
✓ Setup and manage Google Analytics settings.
✓ Analyse a website’s audience and on-site behavior.
✓ Analyse a website’s marketing activities and optimize for goal conversion.
✓ Develop ongoing management skills of Google Analytics.
What you will learn
The Certified Digital Marketer program consists of 5 accredited courses under the Singapore Workforce Skills Qualification system.
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.
You can expect a well-balanced curriculum taught through hands-on practice and group discussion. You will be armed with the necessary skills to operate in the fast-paced digital marketing industry.
Become a confident digital marketer capable of creating campaigns to meet business objectives.
Program Outline
- Duration: 12 days
- Time: 9am to 6pm
- Mode of learning: Online
Course Fee and subsidies
Total fee for 5 courses: $5,562 (w/gst)
Funding: up to 70%
Total Fee payable: from $1,957
SkillsFuture Credits and NTUC UTAP eligible.
Start Learning
Digital Advertising (Google & Facebook) Hands-On
Eng Yeow
Principal Trainer
3 days
Business owners, Entrepreneurs, Client side marketers
Google Analytics For Business
Bartley Sharkey
Instructor
2 days
Marketing professional, Business owner/Entrepreneur, Mid-career, Curious about how Google Analytics works
Practical Social Media Management
Chris Minjoot
Instructor
2 days
Traditional marketers who want to gain skills in social media. Business owners and entrepreneurs who want to be hands-on in their social media accounts. Career switchers who want to upskill and stay relevant in this digital age.
Content Creation Strategy
Chris Minjoot
Instructor
2 days
Content Creators, Social Media Managers, Bloggers, Vloggers, Copywriters, Entrepreneurs, Business Owners, and anyone who wants to be equipped with critical content planning, writing and visual production skills essential in today’s digital marketing space.
Practical Integrated Digital Marketing
Kelvin Koh
Principal Trainer
3 days
Traditional marketers who want to gain skills in web marketing. Business owners and entrepreneurs who want to be hands-on in their digital marketing campaigns. Career switchers who want to upskill and stay relevant in this digital age.
TRAINERS IN OUR SCHOOL
Our Instructors
Kelvin Koh
Principal Trainer
Kelvin is the principal of Emarsity.
Eng Yeow
Principal Trainer
Eng Yeow is the principal of Emarsity.
Koh Yoet Siang
Instructor
YS has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side.
Siew Yee
Instructor
Leader in data science and digital transformation with more than 20 years of experience in team setup and strategic business insights leading to data-driven results for Asia Pacific and global markets.
Nizar Kader Caffoor
Instructor
In the marketing and advertising industry since 2002, Nizar currently runs a company to help clients leverage their data with machine learning predictions and data visualization.
Kaiqing Loh
Instructor
Kaiqing has a passion for digital marketing and enjoys seeing the fruit of her efforts in driving and exceeding business objectives.
Bartley Sharkey
Instructor
Bartley studied and has been working with online technologies since 2001. He built his foundation of search marketing knowledge while at Yahoo!
Chirag
Instructor
Mr. Chirag is an experienced finance lecturer teaching Finance and Applied Statistics/Data Science techniques in Finance for the last 15 years.
Serene Lam
Instructor
Creating award-winning media and building industry leaders across HR, property, education, travel and finance. As a digital media agency owner now, Serene is passionate about helping companies adopt online marketing, data strategies and technologies via training and consultancy.
Chris Minjoot
Instructor
Chris Minjoot is a senior marketing and communications professional with over 28 years’ experience as an in-house practitioner and as a consultant servicing clients from a wide range of industries.
Ivan Wong
Instructor
Driving growth for companies across Asia through digital marketing, Ivan has over 20 years of experience in Business Consulting, Digital Marketing, Conversion Optimisation, Digital Analytics and Data Science from both client-side and within the agency environment.
Azhar Katib
Instructor
Azhar is the founder-director of a Singapore company offering Web Development, Internet Marketing and Training services to Singapore SME’s.
Jayne Tew
Instructor
Jayne leads a team of paid media specialists, analyst and strategist to achieve excellence and deliver business results through a comprehensive digital strategy and plan. Skilled in Digital and Media Strategy, Analytics, SEO, E-commerce, Campaign Management, Pay Per Click (PPC).
Shaun Aw
Instructor
Digital marketing trainer and practitioner with a diverse experience in the Banking, Aviation, Real Estate, Automotive, Electronics and Defense sectors.
Jocelyn Goh
Instructor
Jocelyn is the Co-Founder and Creative Director of a video strategy house that helps businesses bring their story to life through impactful messages that are concise and authentic.
Azhar Katib
Instructor
Azhar is the founder-director of a Singapore company offering Web Development, Internet Marketing and Training services to Singapore SME’s.
CERTIFIED DIGITAL MARKETING COURSE
Become a Certified Digital Marketing Professional
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