Home ClassroomClick Mastery: Search Engine Marketing Unleashed

Click Mastery: Search Engine Marketing Unleashed

Click Mastery: Search Engine Marketing Unleashed

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Learn to create Google Ads efficiently in this intensive hands-on practical course.

Click Mastery: Search Engine Marketing Unleashed

Maximize your digital advertising potential with our comprehensive, hands-on Google Ads course, designed for marketing professionals, business owners, and anyone aiming to enhance their online presence. This 2-day in-depth training program focuses on mastering the Google Ad Pay-Per-Click (PPC)Network, ensuring you acquire the skills and knowledge necessary to create, manage, and optimize highly effective ad campaigns.

The course provides step-by-step guidance on campaign setup, covering everything from selecting the right bidding strategies to structuring ad groups for optimal performance. You’ll explore advanced Google Search techniques, including leveraging ad extensions, implementing remarketing strategies, and utilizing automated bidding to enhance campaign efficiency.

Gain hands-on experience with practical exercises and live demonstrations that mimic real-world scenarios. This practical approach ensures you can apply what you learn in real-time, gaining invaluable experience in creating, adjusting, and optimizing ads and campaigns under the guidance of seasoned professionals as trainers.

Skills You Will Learn

This intensive two-day hands-on course delves deep into the intricacies of the Google Ad Network, equipping you with the skills to create and manage highly effective ad campaigns. The skills you will learn include:

✓ Research target keywords
✓ Writing ads that convert
✓ Configure Google Search ads with the right settings and keyword match types
✓ Configure Google Display ads including Youtube ads
✓ Learn advanced features such as conversion tracking and A/B testing to improve campaign performance 
✓ Use auction insights to understand competition and bridge the gap

Curriculum For This Course

  • Google Ad networks and objectives
  • Google Ad Account Structure
  • How Ad Auction works
  • Using Keywords Match types
  • Keyword Research best practice
  • Using Keyword Planner
  • Hands-on activity research for target keyword
  • Elements of Google Ad
  • Guide to writing Ad Headline and Descriptions
  • Using Ad Assets to expand Google Ad
  • Hands-on activity to create a Google Ad
  • Create Google Ad account
  • Choosing campaign objectives, bid type and budget etc.
  • Hands-on activity to configure Google Ad campaign
  • View Search terms and Quality Score
  • Adding negative keywords
  • View Auction Insight
  • Conversion tracking
  • A/B Testing techniques
  • Targeting options including contextual, audience, managed placement and remarketing
  • Hands-on activity to configure Google Display campaign
  • Add Responsive Ad
  • Getting free stock images and design ads using Canva
  • Types of Youtube Ads
  • Bidding strategies in Youtube Advertising
  • Hands-on activity to configure Youtube Ads
  • View Auction Insights
  • Action items from Auction Insights
  • Implementation Process

Content Of Lesson

More About the Course

You’ll delve into campaign management and optimization, learning how to monitor key metrics, make data-driven decisions, and continually improve your ad performance. Explore advanced strategies such as A/B testing, conversion tracking, and auction insights for deeper insights.

Join us for this immersive Google Ads course and transform your digital advertising efforts. Acquire practical skills and actionable insights that will empower you to achieve your marketing goals and drive measurable results. Enroll now and take the first step toward becoming a Google Ads expert!

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A WSQ Statement of Attainment will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to learn and deploy in-house Google Ads campaign

✓ Business owners and entrepreneurs who want to create their own Google Ad campaign

✓ Property agents who want to run and manage their own Google Ad campaign for cost savings

✓ Mid-career switch to Digital Marketing

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the digital marketing course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Example 1:

Albert is a Singapore Citizen, aged 50.  He uses $351 SkillsFuture credits.


Example 2:

Betty is a Singapore Citizen, aged 45.  She is applying for NTUC UTAP reimbursement.


Course code: TGS-2024043394

Course Support Period: 18 Mar 2024 – 17 Mar 2026

Company UEN: 201600698N

Also eligible for

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment

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Testimonials From Learners


Course Rating


Francis Ng

5 ★

I attended the Google Analytics course & it was very enriching. The course was interesting and helped me improve my knowledge while learning about the latest technology. The trainer was patient & encouraged us to ask questions if we needed any help.

May 2022

Han Pin Lim

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.

Feb 2018

Course Details

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

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