Types of Content to Post on Facebook and Instagram

Short of ideas what to post on Facebook or Instagram next?  Save the following list for future reference!


  1. Videos e.g. DIY videos (TikTok format), Live
  2. Giveaways
  3. Sharing other people’s content
  4. Blog posts e.g. from company’s blog
  5. Inspirational quotes
  6. Current events in your industry
  7. Ask a question
  8. Free resources
  9. Tips

Ideally, they should be one of these:

  • Informative
  • Educational
  • Entertaining
  • Inspirational
  • Persuasive

Tools like canva.com, pablo.buffer.com can help you make great-looking posts easily, try them!


To learn more about how to come up with content that is engaging to your audience, join our Content Strategy course!

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Eng Yeow is the principal trainer at emarsity, he possesses over 6 years of experience in the major online advertising platforms.

About the author

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.