Launch efficient Google, Facebook, and Instagram advertising campaigns
Google and Facebook are the 2 dominant advertising platforms for digital marketing. They are the default go-to channels to promote your business. This course combines the best practice of both platforms to launch cost effective campaigns that generate returns. Focused on Hands-On.
Want to reach your customers online? This course teaches you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.
You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.
The course modules are split into theory, group discussions, and hands-on practice for comprehensive learning. In no time, you’ll be an expert in setting up text ads, image ads, and remarketing ads on Google and Facebook and be on your way to track campaign performance that meets your business goals.
✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Facebook ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Facebook.
✓ Track campaign performance and optimize ad spend.
This course is for participants who want to focus solely on setting up campaigns in Google and Facebook.
✓ Business owners and entrepreneurs who want to get more business online.
✓ Client-side marketers who want to learn best practices used in an agency to deploy campaigns in-house.
At Emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.
✓ 6 Months of Email Support
Email us your queries after the course, we will point out where you can improve.
This course is accredited under the Singapore Workforce Skills Qualification system.
The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce.
WSQ training programs are based on skills and competencies validated by employers, unions and professional bodies, ensuring existing and emerging skills and competencies in demand are used to inform training and development.
Attended the 3 days Google & Facebook ads course by Eng Yeow. He is really patient and approachable in guiding and teaching to us. It is insightful and informative, learnt a lot from this course.
An informative course that is both relevant and practical. Lecturer Eng Yeow explained the concepts well. He was very patient in guiding the class navigate the interface, and provided us with ample useful tips.
“Digital Advertising Hands-on” is a very practical course that bring us through the process of advertising on FB and GG. Eng Yeow shared alot not just what’s on theory but also from his personal experience on what to avoid and how to save cost and advertise with results. Highly recommended.
My 3rd course with Emarsity with different trainer. Each individual always take extra steps to value add and impart the knowledge.
The admin team + trainer + course support team are very helpful and patient.
Recently i attended Google and Facebook Ads by Eng Yeow, Highly recommend, perfect for beginners!
1) The trainer is very patient and attentive!
2) The guide book is very helpful, and can be used for future reference
3) Basic knowledge on Google ads and FB ads and how to optimize ads – can apply my knowledge easily
Post course support is available as well!
Hi! I’ve attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !
I’ve attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.