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Digital Marketing for Real Estate Agents

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Take control of your own digital ad spend. Attend this digital marketing training customized for Real Estate agents. We teach you what is needed to dominate your competitors in Google and Facebook.

Digital Marketing for Real Estate Agents

A digital marketing training contextualized for Real Estate agents. It covers advertisements in key platforms such as Google, Facebook and Youtube to vastly increase the exposure of your listings online.

We will train you to plan and configure advertisement campaigns so you can take control of your online ad spend. Learn the right targeting methods and write engaging copies that will convert your target customers.

This is a interactive and intensive hands-on course because we want you to develop a strong grasp of these platforms through repeated practice. At the end of this course, you will gain the confidence to launch digital marketing campaigns and manage your budget efficiently. You will also save money from hiring vendors.

Skills You Will Learn

✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Facebook ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Facebook.
✓ Track campaign performance and optimize ad spend.
✓ Plan and Configure Google Pay Per Click campaigns to promote new launch projects or listings.

Curriculum For This Course

  • Why Google Ads
  •  About Google Search Network
  •  Basic terminology
  • How ads are ranked and displayed
  • Ad auction and quality score
  • Ad formats and quality of ads
  • What you actually pay
  • Keyword match types
  • Adwords search campaign best practices
  • Optimizing Google Adwords search campaign
  • Setting up Google Ads account
  • Campaign settings
  • Navigating Google Ads interface
  • How to choose keywords
  • Set up ad groups and ads
  • Set up ad extensions
  • Setting budget and bids
  • Conversion tracking
  • Segmenting campaign data
  • Viewing reports
  • Finding your customers in GDN
  • Ad formats and gallery
  • Best practices
  • Optimization on GDN
  • Advanced optimization on GDN
  • Creating a GDN campaign
  • Contextual targeting, placements, interest and keywords
  • Advanced targeting options (Remarketing)
  • YouTube advertising model
  • YouTube video ad formats
  • Create image and video ads
  • Understanding various campaign objective to meet your marketing goal/s
  • Differences between GDN and Facebook
  • Why you need to do things differently with Facebook ads
  • Targeting correctly on Facebook (demographics, location, interests, connections, pages)
  • Choosing where to place ads (Facebook, Facebook Audience Network, Instagram, Messenger)
  • Managing bids, budgets, ad scheduling
  • Setup Facebook Pixel
  • Best Practices when creating ads
  • Creating and using custom and lookalike audiences
  • Retargeting to visitors who have already shown interest in your business
  • Knowing which metrics matter most when driving visitors to your website
  • How to optimize you campaign

Content Of Lesson

More About the Course

  • For best learning experience in Zoom: 2 devices i.e. laptop/tablet, excluding mobile phones, are recommended when attending the course
  • Learner will gain exclusive privileges to ongoing support for lifelong learning through enriching content, events and workshops.

Who Should Attend?

This course is for real estate agents who wish to launch and manage their own digital marketing campaigns, your motivation may include the following:

  • Frustrated with outsourcing to vendors who are not responding or proactive. You have no idea what you are paying for. 
  • New property agents who want to find online channels to market your listings.

This course will be a good start as we will coach you to create a long term presence online and, more importantly, how to build your reputation with Google and Facebook. 

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.


Course Funding Available

Course Fee: $1,417 (w/GST)
Company UEN: 201600698N

SCs 40 years old & above: S$507 w/GST
SCs below 40 years old & PRs: S$767 w/GST

i.e. Pay S$507 / S$767 to sign up, not S$1,417.
We will submit the funding support application. The balance of S$507 / S$767 can be paid using SkillsFuture credits.

To Find Out More, Click here to WhatsApp Us!

Course code: TGS-2023018658

Course Support Period: 06 Feb 2023 to 05 Feb 2025

Company UEN: 201600698N

3 days

9:00 am - 6:00 pm

6 months Post Course Support

WSQ Statement of Attainment (SOA)


Course Fee:
Fees before funding support: S$1,417 w/GST

Fees after subsidy:
Singapore Citizens 40yo and above: $507 w/GST
Singapore Citizens below 40yo and PRs: $767 w/GST

We will submit the funding support application.
The balance fee of $507 / $767 can be paid using SkillsFuture credits.

This is a 3-day course contextualized for Real Estate industry.
Team training available, please contact us to arrange.

Complete the form to receive course details and schedule

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Your Course Instructor

Kelvin Koh


Kelvin Koh brings with him close to 10 years of digital marketing experience. He worked as a senior digital strategist for a top SEO agency in Singapore, and is also a very experienced internet marketer and search specialist. Since then Kelvin has been providing over 6 years of search consultancy services to MNCs and SMEs.

Some of his most notable SEO work includes Huawei, Fuji Xerox, Singapore International Foundation, Raffles Design Institute. Kelvin went on to attain his Advanced Certificate in Training and Assessment (ACTA) with WDA. He is also a certified PA trainer.

Testimonials From Learners


Course Rating


Hoe Tze Huat

5 ★

Of all the paid courses that I have attended, this is the most worthwhile one. In just 3 days, we were taught how to create a multi-listing website, SEO and google ad. Although the course was quite intensive, Kelvin really taught us everything we need to differentiate ourselves from other property agents. Kelvin is also a very patient and willing to share kind of trainer. Whenever someone suggested something, he’s very willing to explore and try in front of the whole class. This is very rare as most other trainers will take it offline, limiting the things we learn to just the course contents. Will defintely recommend courses from Emarsity to my friends!


Vermount Hoh

5 ★

Attended the Digital Marketing for agent conducted by Kelvin. He is very knowledgeable and patient in making sure we understand the course. Will recommend based on:

1. Pre-course set up support by Kelvin ensure that we can learn to set up our own website in 1 day. Yes, you can learn to have your own website within 24h vs having to pay thousand of dollars to others to do for you.
2. Good paced learning and structured modules to help us understand, WordPress, SEO and Google Analytics
3. 5 star Post course support- Kelvin will help to answer any questions even after the course had ended
Highly recommend to agent who wants to understand what Digital marketing is all about, and want to set up own website.


Course Details

3 days

9:00 am - 6:00 pm

6 months Post Course Support

Course Fee:
Fees before funding support: S$1,417 w/GST

We will submit the funding support application.
The balance of S$507 / S$767 can be paid using SkillsFuture credits.

Complete the form to receive course details and schedule

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

Click Here To WhatsApp Us

Start Learning

Learners from around the Singapore