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Digital Marketing Fundamentals

A complete digital marketing course that guides you from content creation to online marketing key digital platforms such as Google and Facebook. An intensive hands-on course to ensure you master the fundamentals of the most popular platforms in digital marketing.

Digital Marketing Fundamentals

This digital marketing training course is designed for marketing professionals and business owners who wish to gain practical skills in online marketing. The curriculum is designed to be thorough and covers the key fundamentals of digital marketing and current trends. In this 3-day intensive hands-on course, you will learn how to choose the suitable digital platform for your campaigns. This is followed by practical sessions that will drill you in practical aspects of campaign planning and configuration on platforms such as Google or Facebook.

Skills You Will Learn

✓ How to assess and choose the suitable marketing platform for your campaigns.
✓ Campaign planning and budgeting
✓ Configuring campaigns on digital platforms and audience targeting.
✓ Campaign Tracking and Optimization
✓ Reading Campaign Reports and Identify key metrics for improvement

Curriculum For This Course

  • Introduction to digital marketing and key trends
  • Assessing benefits and disadvantages of key digital marketing channels
  • Identify suitable marketing platform which fits organization objective
  • How to find your target audience
  • What are the key attributes of a campaign plan
  • Creating a campaign plan based on marketing objectives
  • Configure campaign using native features of marketing channel
  • Create Ad copies on marketing platforms such Google and Facebook
  • Configure campaign schedule on digital platform
  • Navigate campaign dashboard and collect key metrics
  • Ongoing optimization of campaign
  • Assess campaign performance and adjust for optimal performance.

Content Of Lesson

More About the Course

This digital marketing course is designed to help learners to gain a broad overview of the digital marketing and its trends. In this 3-day intensive course, you can expect to learn the characteristics of the key platforms for digital marketing i.e. Google and Facebook. We will instill confidence in you to plan and configure digital campaigns on these platforms. This course focus on practical aspects of operating the campaign dashboard so do expect lots of hands-on sessions.

Who Should Attend?

This course is for learners who want to develop a broad overview of digital marketing and also be confident to launch campaigns on key digital platforms. Be prepared for an intensive 3-days as most of the time will be spent on practical sessions. This is the best way to learn.

✓ Traditional marketers who want to gain skills in web marketing.
✓ Business owners and entrepreneurs who want to be hands-on in their digital marketing campaigns.
✓ Career switchers who want to upskill and stay relevant in this digital age.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure the learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following :

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Course Funding Available

Course Fee: $1,391 (w/GST)
Company UEN: 201600698N

SCs 40 years old & above: S$139.10w/GST
SCs below 40 years old & PRs: S$417.30 w/GST

i.e. Pay S$139.10 / S$417.30 to sign up, not S$1391.
We will submit the funding support application. The balance of S$139.10 / S$417.30 can be paid using SkillsFuture credits.

To Find Out More, Click here to WhatsApp Us!

3 days

10:00 am - 7:00 pm

6 months Post Course Support

Certificate of Completion

Course code: TGS-2022011647 
Company UEN: 201600698N

Course Fee: Fees before funding: S$1,391 w/GST

Fees after subsidy:
Singapore Citizens 40yo and above: $139.10
Singapore Citizens below 40yo and PRs: $417.30

i.e. pay S$139.10 / S$417.30 to sign up, not S$1,391

We will submit the funding support application.
The balance fee of $139.10 / $417.30 can be paid using SkillsFuture credits.

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Your Course Instructor

Kelvin Koh


Kelvin Koh brings with him close to 10 years of digital marketing experience. He worked as a senior digital strategist for a top SEO agency in Singapore, and is also a very experienced internet marketer and search specialist. Since then Kelvin has been providing over 6 years of search consultancy services to MNCs and SMEs.

Some of his most notable SEO work includes Huawei, Fuji Xerox, Singapore International Foundation, Raffles Design Institute. Kelvin went on to attain his Advanced Certificate in Training and Assessment (ACTA) with WDA. He is also a certified PA trainer.

Testimonials From Learners


Course Rating


Rei Ho

5 ★

The 2 day course allows me to understand the basics and techniques to use for improving SEO for my site. Kelvin the instructor also shared with us his insights and experience on the topic. The course is great for beginners who wants to learn and know more about SEO, as well as for amateurs to learn and develop better in the correct way in SEO.


Manfred Shi

5 ★

Excellent Class! The SEO course has clarify some of my doubts and pointed me to the right direction. I will using the hand book more often to craft my web page. The class is lively and the format of the class is well structured. I will be looking forward to attend other classes.


Leslie Chew

5 ★

Have learned a lot about SEO from Kelvin , Thanks Kelvin for sharing others information and knowledge that others then SEO .Will enroll their course again .


Han Pin Lim

5 ★

Thank you Kelvin for the SEO classes in the last 2 days. Great in depth and comprehensive coverage of the techniques used in SEO. Your class is easy and simple to understand and I really appreciate you sharing your personal experiences as a digital marketer. Will definitely recommend friends who may be keen to learn about SEO.


5 ★

Course Details


10:00 am - 7:00 pm

6 months Post Course Support

Certificate of Completion

Course code: TGS-2019504733

A 3-days intensive hands-on course covering content creation to configuring digital campaigns on key platforms such as Google or Facebook.
Course Support Period: 11 Nov 2019 – 10 Nov 2023
Company UEN: 201600698N

Course Fees:
Fees before funding support: S$1,391 w/GST

Fees after SSG subsidy:
Company Sponsored (ETSS): S$481 w/GST
Self Sponsored, SCs 40yo and above: S$481 w/GST
Self Sponsored, SCs below 40yo and PR: $741 w/GST

i.e. pay S$481 / S$741 to sign up, not S$1,391

We will submit the funding support application.
The balance of S$481 / S$741 can be paid using SkillsFuture credits.

Call Us (+65) 6795 0985

Contact our training consultant for funding information. Click Here To WhatsApp Us

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