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3-Day ECommerce Integrated Learning Course (WSQ-Approved)

ECommerce Integrated Digital Marketing (Synchronous e-learning)

Bring your business online with this all in one integrated course. You will learn everything from creating and managing your ecommerce store to marketing it using Google Ads and Search Engine Optimization. Set up your online store in 1 day and start selling immediately.

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ECommerce Integrated Digital Marketing

This is a digital marketing course suitable for any business or individuals to quickly set up their own ecommerce website and be able to sell your products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.

In this 3-day WSQ course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your ecommerce.

You will learn how to set up your own ecommerce website (using Shopify). Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.

shopify ecommerce training singapore

Skills You Will Learn

✓ Setup your own Ecommerce website using Shopify. Upload products or create service pages.
✓ Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google.
✓ Plan and Configure high quality Google Ad (PPC) campaigns to promote your products online.
✓ Keyword research to find the best audience to your website

Curriculum For This Course

Day 1 | Set up your eCommerce website and landing pages

• Marketplace vs eCommerce platform
• Product/ services research
• Adding and managing products
• Building & optimising collections
• Setting up delivery fees
• Enabling payments options
• Applications installation & growth tools
• eCommerce analytics
• Web conversion & UX fundamentals
• Store design & content creation
• 1 to 1 eCommerce store review

Day 2 | SEM Google Ad for ECommerce

• Google Ads Theory
• SEM vs SEO
• Account Structure
• Headlines, Desc, Path & Ad Extensions
• Search Ads Mock-up

Day 3 | Search Engine Optimization (SEO) for ECommerce

• How Search Engines Work
• Keywords Research
• Competitor Research
• Onsite Optimization

Content Of Lesson

More About the Course

After this course, you should have a ready ecommerce website that can handle transactions and also configure digital marketing campaigns in Google, a key channel to find online customers. This is an intensive hands-on course and you can expect a large part of the course to be dedicated to practical work. There will be group work as well as 1 to 1 sessions with the trainer. Save time and get your online sales channel up and running within a day instead of going through the Internet for solutions. This course both applicable for individuals who have no coding experience or; and existing business owners/ marketers who wish to build on ecommerce capability for their existing business.

At emarsity, we want every student to develop real hands-on experience instead of simply theory lessons only. Our curriculum is designed with a blend of theory followed by heavy practical work to strengthen your understanding.
Training is now conducted via Zoom.

Who Should Attend?

✓ Business owners and entrepreneurs who want to create or manage their own ECommerce websites.
✓ Marketing/IT employees who want to setup ECommerce web for their companies.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.

Course Funding Available

Course Fee: $1,300 (bef GST), $1,391 (w/GST)

<Company Sponsored (SMEs)>

i) Enhanced Training Support for SMEs (ETSS) – 90% Subsidy (more info)
Eligibility: SME Sponsored Singapore Citizen or PRs
Nett Fee Payable after ETSS: $1,300 $130 + $91 = $221

Enhanced Absentee Payroll eligible (up to $7.50/hr)

<Self-Sponsored Individual>

i) SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Subsidy of $1300 (more info)
Eligibility: Singaporeans above 40yo.
Nett Fee Payable after MCES: $1,300 $130 + $91 = $221
Nett Fee Payable after deducting $221 SkillsFuture credit: $221 $0

ii) Singapore Citizens and PRs – $15/hour Subsidy
Eligibility: Singaporeans above 21 yo and not eligible for (i)
Nett Fee Payable: $1,300 $940 + $91 = $1,031
Nett Fee Payable after deducting $500 SkillsFuture credit: $1,031 $531

Submit SkillsFuture Claim Here >>
Note: New round of SkillsFuture credit $500 top up in October 2020. Check your balance SkillsFuture Credit at skillsfuture.sg/credit

iii) NTUC UTAP – 50% (up to $250) of course fee paid
Eligibility: NTUC Union member

To Find Out More, Click here to WhatsApp Us!

Your Course Instructor

Koh Yoet Siang

Instructor

Koh Yoet Siang (YS) is the Digital Director at Republic Asia, a 360° marketing agency. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.

While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within an FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands.

  • 3 days
  • 9:00 am - 6:00 pm
  • 6 months Post Course Support
  • WSQ Statement of Attainment

Course Fee: $1,300 (bef GST). $1,391 (w/GST)
SSG Subsidy:
<Company Sponsored> Nett Fee Payable after ETSS: $221 (w/gst).
Absentee Payroll (up to $7.50/hr)

Self Sponsored:
<SCs 40yo and above>  Nett Fee payable: $221 (w/gst)
<SCs below 40yo and PR> Nett payable: $1031 (w/gst)

SkillsFuture Credit can be used to offset nett fee payable (SCs only).
NTUC UTAP: Claim 50% (up to $250) of fee paid
Course fee calculation at bottom of page.

Course code: CRS-Q-0040077-ICT
This is a 3-day WSQ approved course contextualized using eCommerce examples.

Complete the form to receive course details and schedule

Start Learning

Testimonials From Learners

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Hoe Tze Huat

5 ★

Of all the paid courses that I have attended, this is the most worthwhile one. In just 3 days, we were taught how to create a multi-listing website, SEO and google ad. Although the course was quite intensive, Kelvin really taught us everything we need to differentiate ourselves from other property agents. Kelvin is also a very patient and willing to share kind of trainer. Whenever someone suggested something, he's very willing to explore and try in front of the whole class. This is very rare as most other trainers will take it offline, limiting the things we learn to just the course contents. Will defintely recommend courses from Emarsity to my friends!

06/01/2020

Vermount Hoh

5 ★

Attended the Digital Marketing for agent conducted by Kelvin. He is very knowledgeable and patient in making sure we understand the course. Will recommend based on:

1. Pre-course set up support by Kelvin ensure that we can learn to set up our own website in 1 day. Yes, you can learn to have your own website within 24h vs having to pay thousand of dollars to others to do for you.
2. Good paced learning and structured modules to help us understand, Wordpress, SEO and Google Analytics
3. 5 star Post course support- Kelvin will help to answer any questions even after the course had ended
Highly recommend to agent who wants to understand what Digital marketing is all about, and want to set up own website.

12/07/2019

Daven Soh

5 ★

I recently attended the google and fb digital marketing course by Emarsity. The trainers and syllabus were well designed for our profession. There were adequate hands on practice for us after theories. The class size was not too big which is also a plus point to encourage participation’s. Overall Kelvin and his helpers have put up a well thought out course for us. Thank you

21/09/2019

Course Details

  • 3
  • 9:00 am - 6:00 pm
  • 6 months Post Course Support
  • WSQ Statement of Attainment

Course Fee: $1,300 (bef GST). $1,391 (w/GST)
SSG Subsidy:
<Company Sponsored> Nett Fee Payable after ETSS: $221 (w/gst).
Absentee Payroll (up to $7.50/hr)

Self Sponsored:
<SCs 40yo and above>  Nett Fee payable: $221 (w/gst)
<SCs below 40yo and PR> Nett payable: $1031 (w/gst)

SkillsFuture Credit can be used to offset nett fee payable (SCs only).
NTUC UTAP: Claim 50% (up to $250) of fee paid
Course fee calculation at bottom of page.

Course code: CRS-Q-0040077-ICT
This is a 3-day WSQ approved course contextualized using eCommerce examples.

Complete the form to receive course details and schedule

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

Click Here To WhatsApp Us

Start Learning

Learners from around the Singapore