3-DAY ECOMMERCE INTEGRATED LEARNING COURSE (WSQ-APPROVED)
ECommerce Integrated Digital Marketing
Sell your products online with this all in one integrated course. Learn to set up an ecommerce website for own products, and promote it using Google Ads and Search Engine Optimization.
ECommerce Integrated Digital Marketing
This is a digital marketing course suitable for any business or individual to quickly set up their own ecommerce website and be able to sell their products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.
In this 3-day WSQ-approved course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your ecommerce.
You will learn how to set up your own ecommerce website. Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.
** You DO NOT need to have an ecommerce website ready to attend the class. Every learner will practice how to manage a store using a trial account.
Skills You Will Learn
✓ Setup your own Ecommerce website. Upload products or create service pages.
✓ Step-by-step hands-on store setup.
✓ Sell on multiple marketplaces e.g. Shopee, Lazada, Qoo10, Amazon
✓ Sourcing for products and vendors
✓ Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google.
✓ Plan and Configure high-quality Google Ad (PPC) campaigns to promote your products online.
✓ Keyword research to find the best audience to your website
Curriculum For This Course
- Marketplace vs eCommerce platform
- Product research
- Adding and managing products
- Building & optimising collections
- Setting up delivery fees
- Enabling payments options
- Applications installation & growth tools
- eCommerce analytics
- Web conversion & UX fundamentals
- Store design & content creation
- 1 to 1 eCommerce store review
Setting up your ecommerce or dropshipping website is the beginning. Next step is to actively promote it to drive sales revenue.
- Google Ads Theory
- SEM vs SEO
- Google Ad Account Structure
- Writing Search Ads including Headlines, Desc, Path & Ad Extensions
- Search Ads Mock-up
Get your ecommerce and dropshipping website to the top of Google search results and get FREE quality visitors that converts to sales.
- How Search Engines Work
- Keywords Research
- Competitor Research
- Onsite Optimization
Content Of Lesson
More About the Course
After this course, you should have a ready ecommerce website that can handle transactions and also configure digital marketing campaigns in Google, a key channel to find online customers. This is an intensive hands-on course and you can expect a large part of the course to be dedicated to practical work. There will be group work as well as 1 to 1 sessions with the trainer. Save time and get your online sales channel up and running within a day instead of going through the Internet for solutions. This course is both applicable for individuals who have no coding experience or; and existing business owners/ marketers who wish to build an ecommerce capability for their existing business.
At Emarsity, we want every student to develop real hands-on experience instead of simply theory lessons only. Our curriculum is designed with a blend of theory followed by heavy practical work to strengthen your understanding.
Who Should Attend?
✓ Business owners and entrepreneurs who want to create or manage their own ECommerce websites.
✓ Individuals who want to set up their online business.
✓ Marketing/IT employees who want to setup ECommerce web for their companies.
At Emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.
Our comprehensive Post Course Support Package comprises the following:
✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.
Albert is a Singapore Citizen, aged 50. He uses $507 SkillsFuture credits.
Betty is a Singapore Citizen, aged 45. She is applying for NTUC UTAP reimbursement.
Course code: TGS-2019504733
Course Support Period: 11 Nov 2019 – 10 Nov 2025
Company UEN: 201600698N
Also eligible for
9:00 am - 6:00 pm
6 months Post Course Support
WSQ Statement of Attainment (SOA)
Your Course Instructor
Koh Yoet Siang
Koh Yoet Siang (YS) is the Senior Performance Director at Reprise Digital. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.
While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within an FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands.
Testimonials From Learners