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3-Day ECommerce Integrated Learning Course (WSQ-Approved)

ECommerce Integrated Digital Marketing (Synchronous e-learning) - include Dropshipping

Sell your products online with this all in one integrated course. Learn to set up an ecommerce website for own products or dropshipping, and promote it using Google Ads and Search Engine Optimization.

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ECommerce Integrated Digital Marketing

This is a digital marketing course suitable for any business or individuals to quickly set up their own ecommerce or dropshipping website and be able to sell your products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.

In this 3-day WSQ course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your ecommerce.

Interested Dropshippers, you will learn step by step to set up your dropshipping store, integrated with Oberlo and Aliexpress, and best practices to select vendors and curate products.

You will learn how to set up your own ecommerce website. Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.

** You DO NOT need to have an ecommerce website ready to attend the class. Every learner will practice how to manage a store using a trial account.

Skills You Will Learn

✓ Setup your own Ecommerce website. Upload products or create service pages.
✓ (Dropshipping) Step-by-step hands-on dropshipping store setup.
✓ (Dropshipping) Integrate plugins, Oberlo & Aliexpress
✓ (Dropshipping) Sourcing for products and vendors
✓ Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google.
✓ Plan and Configure high quality Google Ad (PPC) campaigns to promote your products online.
✓ Keyword research to find the best audience to your website

Curriculum For This Course

Day 1 | Set up your eCommerce website and landing pages

• Marketplace vs eCommerce platform
• Dropshipping product research
• Adding and managing products
• Building & optimising collections
• Integrating with Oberlo and Aliexpress
• Setting up delivery fees
• Enabling payments options
• Applications installation & growth tools
• eCommerce analytics
• Web conversion & UX fundamentals
• Store design & content creation
• 1 to 1 eCommerce store review

Day 2 | SEM Google Ad for ECommerce

Setting up your ecommerce or dropshipping website is the beginning. Next step is to actively promote it to drive sales revenue.
• Google Ads Theory
• SEM vs SEO
• Google Ad Account Structure
• Writing Search Ads including Headlines, Desc, Path & Ad Extensions
• Search Ads Mock-up

Day 3 | Search Engine Optimization (SEO) for ECommerce

Get your ecommerce and dropshipping website to the top of Google search results and get FREE quality visitors that converts to sales.

• How Search Engines Work
• Keywords Research
• Competitor Research
• Onsite Optimization

Content Of Lesson

More About the Course

After this course, you should have a ready ecommerce website that can handle transactions and also configure digital marketing campaigns in Google, a key channel to find online customers. This is an intensive hands-on course and you can expect a large part of the course to be dedicated to practical work. There will be group work as well as 1 to 1 sessions with the trainer. Save time and get your online sales channel up and running within a day instead of going through the Internet for solutions. This course is both applicable for individuals who have no coding experience or; and existing business owners/ marketers who wish to build an ecommerce capability for their existing business.
Individuals who like to set up their dropshipping business will find this course useful as it is an integrated course that coaches you from product sourcing to store setup and eventually to marketing online.

At emarsity, we want every student to develop real hands-on experience instead of simply theory lessons only. Our curriculum is designed with a blend of theory followed by heavy practical work to strengthen your understanding.

Training is now conducted via Zoom.

Who Should Attend?

✓ Business owners and entrepreneurs who want to create or manage their own ECommerce websites.
✓ Individuals who want to set up their Dropshipping business.
✓ Marketing/IT employees who want to setup ECommerce web for their companies.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.

Course Funding Available

Fees before funding support: $1,391 w/GST

Fees after SSG subsidy:
Company Sponsored (ETSS): $221 w/GST
Self Sponsored, SCs 40yo and above: $221 w/GST
Self Sponsored, SCs below 40yo and PR: $1031 w/GST

i.e. pay $221/$1031 to sign up, not $1,391

We will submit the funding support application.
The balance of $221/$1031 can be paid using SkillsFuture credits.

Your Course Instructor

Koh Yoet Siang

Instructor

Koh Yoet Siang (YS) is the Digital Director at Republic Asia, a 360° marketing agency. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.

While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within an FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands.

  • 3 days
  • 9:00 am - 6:00 pm
  • 6 months Post Course Support
  • WSQ Statement of Attainment

Fees before funding support: $1,391 w/GST

Fees after SSG subsidy:
Company Sponsored (ETSS): $221 w/GST
Self Sponsored, SCs 40yo and above: $221 w/GST
Self Sponsored, SCs below 40yo and PR: $1031 w/GST

i.e. pay $221/$1031 to sign up, not $1,391

We will submit the funding support application.
The balance of $221/$1031 can be paid using SkillsFuture credits.

Course code: TGS-2019504733
Course Support Period: 11 Nov 2019 – 10 Nov 2023
Company UEN: 201600698N

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Testimonials From Learners

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Hoe Tze Huat

5 ★

Of all the paid courses that I have attended, this is the most worthwhile one. In just 3 days, we were taught how to create a multi-listing website, SEO and google ad. Although the course was quite intensive, Kelvin really taught us everything we need to differentiate ourselves from other property agents. Kelvin is also a very patient and willing to share kind of trainer. Whenever someone suggested something, he's very willing to explore and try in front of the whole class. This is very rare as most other trainers will take it offline, limiting the things we learn to just the course contents. Will defintely recommend courses from Emarsity to my friends!

06/01/2020

Vermount Hoh

5 ★

Attended the Digital Marketing for agent conducted by Kelvin. He is very knowledgeable and patient in making sure we understand the course. Will recommend based on:

1. Pre-course set up support by Kelvin ensure that we can learn to set up our own website in 1 day. Yes, you can learn to have your own website within 24h vs having to pay thousand of dollars to others to do for you.
2. Good paced learning and structured modules to help us understand, Wordpress, SEO and Google Analytics
3. 5 star Post course support- Kelvin will help to answer any questions even after the course had ended
Highly recommend to agent who wants to understand what Digital marketing is all about, and want to set up own website.

12/07/2019

Daven Soh

5 ★

I recently attended the google and fb digital marketing course by Emarsity. The trainers and syllabus were well designed for our profession. There were adequate hands on practice for us after theories. The class size was not too big which is also a plus point to encourage participation’s. Overall Kelvin and his helpers have put up a well thought out course for us. Thank you

21/09/2019

Course Details

  • 3
  • 9:00 am - 6:00 pm
  • 6 months Post Course Support
  • WSQ Statement of Attainment

Fees before funding support: $1,391 w/GST

Fees after SSG subsidy:
Company Sponsored (ETSS): $221 w/GST
Self Sponsored, SCs 40yo and above: $221 w/GST
Self Sponsored, SCs below 40yo and PR: $1031 w/GST

i.e. pay $221/$1031 to sign up, not $1,391

We will submit the funding support application.
The balance of $221/$1031 can be paid using SkillsFuture credits.

Course code: TGS-2019504733
Course Support Period: 11 Nov 2019 – 10 Nov 2023
Company UEN: 201600698N

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