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ECommerce Integrated Digital Marketing

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Sell your products online with this all in one integrated course. Learn to set up an ecommerce website for own products, and promote it using Google Ads and Search Engine Optimization.

ECommerce Integrated Digital Marketing

This is a digital marketing course suitable for any business or individual to quickly set up their own ecommerce website and be able to sell their products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.

In this 3-day WSQ-approved course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your ecommerce.

You will learn how to set up your own ecommerce website. Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.

** You DO NOT need to have an ecommerce website ready to attend the class. Every learner will practice how to manage a store using a trial account.

Skills You Will Learn

✓ Setup your own Ecommerce website. Upload products or create service pages.
✓ Step-by-step hands-on store setup.
✓ Sell on multiple marketplaces e.g. Shopee, Lazada, Qoo10, Amazon
✓ Sourcing for products and vendors
✓ Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google.
✓ Plan and Configure high-quality Google Ad (PPC) campaigns to promote your products online.
✓ Keyword research to find the best audience to your website

Curriculum For This Course

  • Marketplace vs eCommerce platform
  • Product research
  • Adding and managing products
  • Building & optimising collections
  • Setting up delivery fees
  • Enabling payments options
  • Applications installation & growth tools
  • eCommerce analytics
  • Web conversion & UX fundamentals
  • Store design & content creation
  • 1 to 1 eCommerce store review

Setting up your ecommerce or dropshipping website is the beginning. Next step is to actively promote it to drive sales revenue.

  • Google Ads Theory
  • SEM vs SEO
  • Google Ad Account Structure
  • Writing Search Ads including Headlines, Desc, Path & Ad Extensions
  • Search Ads Mock-up

Get your ecommerce and dropshipping website to the top of Google search results and get FREE quality visitors that converts to sales.

  • How Search Engines Work
  • Keywords Research
  • Competitor Research
  • Onsite Optimization

Content Of Lesson

More About the Course

After this course, you should have a ready ecommerce website that can handle transactions and also configure digital marketing campaigns in Google, a key channel to find online customers. This is an intensive hands-on course and you can expect a large part of the course to be dedicated to practical work. There will be group work as well as 1 to 1 sessions with the trainer. Save time and get your online sales channel up and running within a day instead of going through the Internet for solutions. This course is both applicable for individuals who have no coding experience or; and existing business owners/ marketers who wish to build an ecommerce capability for their existing business.

At Emarsity, we want every student to develop real hands-on experience instead of simply theory lessons only. Our curriculum is designed with a blend of theory followed by heavy practical work to strengthen your understanding.

Who Should Attend?

✓ Business owners and entrepreneurs who want to create or manage their own ECommerce websites.
✓ Individuals who want to set up their online business.
✓ Marketing/IT employees who want to setup ECommerce web for their companies.

Post-Course Support

At Emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.


Example 1:

Albert is a Singapore Citizen, aged 50.  He uses $507 SkillsFuture credits.


Example 2:

Betty is a Singapore Citizen, aged 45.  She is applying for NTUC UTAP reimbursement.

Course code: TGS-2019504733
Course Support Period: 11 Nov 2019 – 10 Nov 2025
Company UEN: 201600698N

Also eligible for

3 days

9:00 am - 6:00 pm

6 months Post Course Support

WSQ Statement of Attainment (SOA)


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Your Course Instructor

Koh Yoet Siang


Koh Yoet Siang (YS) is the Senior Performance Director at Reprise Digital. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.

While working as a regional marketer at a global online travel agency, he revamped the email marketing channels within an FY quarter, driving the EDM open rate from 10% to 30% across 11 countries and 6 languages. A former co-founder of an m-commerce shopping app (KIV), YS successfully used guerrilla marketing tactics to achieve a S$10-per-customer acquisition cost during the dawn of the mobile apps era. During his tenure as an independent media consultant, he audited the media plan of a client’s advertising agency of record (AOR), which resulted in a 3X conversion uplift for the media campaign at one of Forbes Asia’s 200 best brands.

Testimonials From Learners


Course Rating


Grace Tan

5 ★

I am so pleased to receive the certificates for Python, Google Analytics For Business, DIgital Advertising Hands On today.

I received the certificateS for Content Strategy-5, Monitor Social Media Platforms – 3 and ECommerce Integrated Digital Marketing – 3 few weeks ago.

It was a pleasure to be a student at Emarsity even though I had to log in from 2am to 11am from United Kingdom. Perseverance and strength were my key driven motivational learning force to pursue these courses.

Lifelong learning is my present goal in life. A retired Special Needs school and mainstream teacher for the past 42 years in Singapore and United Kingdom.

The trainers I had were excellent and taught me well.  Send my sincere thanks to Koh Yoet Siang, Teh Swee Yee, Jayne and Chris Minjoot.

I will recommend my Singaporean friends  to join the many topics / modules at Emarsity.  My learning journey has been awesome.

Hope to venture into more learning with Emarsity in the near future.  Thank you for the certificates.


Paul Lee

5 ★

I have picked up the digital marketing course from emarsity on 14 June 2021, it was on via zoom. the class program was very well planned and very easy to understand to hand on and I got to learn a lot from there, thank you very much for the course and it really helps me a lot to have a better understanding of integrated digital marketing and I will be looking forward to joining the other courses in near future by emarsity


Course Details

3 days

9:00 am - 6:00 pm

6 months Post Course Support

WSQ Statement of Attainment

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

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