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Learn how to utilize WeChat for CRM and new user acquisition.

Effective Business WeChat Marketing

Be introduced to the various functionalities of WeChat, procedure of setting up official account and how to manage day-to-day operations on this social media platform. More importantly, you will learn how to utilize WeChat for CRM and new user acquisition.

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Effective Business WeChat Marketing

This Effective Business WeChat Marketing Course is a 1-day classroom-based training and assessment. It will cover broad WeChat marketing strategy and practical skills on how to set up official account, menu, compose and broadcast articles. You will be introduced to the various functionalities of WeChat, the procedure of setting up an official account and how to manage day-to-day operations on this social media platform.

Skills You Will Learn

✓ Introduction of WeChat and its ecosystem.
✓ Introduction of WeChat official account and its main usage.
✓ How to apply and setup WeChat official account.
✓ How to compose and broadcast articles.
✓ Using other features of WeChat OA dashboard.
✓ Explore rich features to engage audience and convert to customer.
✓ Create effective CRM and content strategy.
✓ How to promote WeChat official account.

Curriculum For This Course

Day 1 | Introduction to WeChat and its ecosystem

• Why WeChat is important in marketing mix
• What is WeChat personal account
• User behaviour in WeChat

Day 1 | Introduction of WeChat official account and its main usage

• What is WeChat official account
• Type of WeChat official account
• Main usages and features

Day 1 | How to apply and setup WeChat official account

• Account application procedures for mainland and overseas account
• Required documents for OA application
• Business and personal information
• Setting up user menu

Day 1 | How to compose and broadcast articles

• Message types in WeChat
• How to create each type of message and article
• How to broadcast to target audience
• Examples and case studies

Day 1 | How to use other features of dashboard

• Auto-reply system
• Manage fans message and comments
• Manage followers
• View statistics
• Connect API

Day 1 | Use rich features to engage audience and convert to customer

• Micro-website
• Mini-game and program
• Appointment setting
• Voting system
• HTML 5 site

Day 1 | CRM and content strategy

• How to formulate the content strategy
• Create the content testing plan
• Use statistics to gain insights
• Case studies

Day 1 | How to promote WeChat official account

• O2O
• Create the campaign strategy
• WeChat ads
• KOLs
• Case studies

Content Of Lesson

More About the Course

This WeChat Marketing course will include group collaboration work and quiz to enhance learning experience. Live demonstration will be conducted on actual WeChat official account dashboard. After this course, you will be able to set up your own WeChat official account and grow your fans and eventually business.

Who Should Attend?

This course for participants who want to focus solely on setting up campaigns in WeChat.A Certificate of Completion will be awarded after the course.This course is highly suitable for:

✓ Business owners and entrepreneur who wants to leverage on WeChat as another marketing or CRM tool.
✓ Marketing professional who wants to gain better WeChat marketing knowledge and skills.
✓ Mid-career switch to Internet and WeChat marketing profession.
✓ Curious about how WeChat works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive >Post Course Support Package comprises the following:

✓ 6 Months Email Support
Email us your queries after the course, we will point out where you can improve.

Course Funding Available

This course is approved by Workforce Development Authority (WDA) and NTUC Union under the following programs. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

✓ SkillsFuture Grant: Up to $500 credit
Claim Procedure: Login to SkillsFuture.sg/credit using your Singpass to submit the claim before the course date. You will only be required to make payment for the balance of the course fee.

✓ NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Daniel Li

Instructor

Daniel has 10 years digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa. Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC digital campaigns.

Daniel moved on to a client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his data analytics skills on various channels; from Search to Social Media, E-commerce and Mobile. He’s also adept at training local teams and top management to enhance their digital marketing capabilities and understanding. He also received GAIQ (Google Analytics individual qualification).

During his free time, he is occupied with his daughter, but also trying his best for regular tennis and jogging.

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

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Testimonials From Learners

5.0 Course Rating
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JayTan Lai

5 ★

This course is an informative, detailed, and useful breakdown of the many components of the multi-faceted and booming social media platform that is WeChat. Thank you Daniel. High recommended.

28/06/2018

Course Details

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

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