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Create great videos. Make more sales.

Essential Video Marketing Course

You will be introduced to the basics of Youtube and Facebook video, how it works, how to setup and manage campaigns. More importantly, you will learn how to grow your audience and engagement.

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Essential Video Marketing Course

This Essential Video Marketing Course is a 1-day classroom-based training and assessment. It will cover broader video strategy and practical Youtube and Facebook video marketing skills you can apply in internet marketing. You will be introduced to the basics of Youtube and Facebook video, how it works, how to setup and manage campaigns. More importantly, you will learn how to grow your audience and engagement.

Skills You Will Learn

✓ Understand video marketing landscape – consumer, platform, paid and non-paid advertising.
✓ Craft your own video marketing strategy.
✓ Youtube 101: edit, upload, manage, promote.
✓ Setup Youtube campaign.
✓ How to manage and optimize Youtube campaigns.
✓ Video analytics.
✓ How different is Facebook video.
✓ Setup and manage Facebook video campaigns.

Curriculum For This Course

Day 1 | Understand video marketing landscape – consumer, platform, paid and non-paid advertising

• Why use video to promote your brand and products
• Video consumption behavior
• Main video platforms
• What is a successful video campaign
• Paid and non-paid video advertising

Day 1 | Craft your own video marketing strategy

• Connect your business objective with digital and video metrics
• Determine your video content strategy
• Learn to identify your most invested target audience
• Choose the right channel, timing, targeting and campaign planning

Day 1 | Youtube 101: edit, upload, manage, promote

• How to edit and manage Youtube video: keywords, thumbnail, intro, subtitle, transcript, CTA
• How to create and manage community: channel, subscriber, playlist, comment
• Types of Youtube ads

Day 1 | Setup Youtube campaign

• Map video marketing metrics to campaign setup
• Create video campaign in Google Ads
• Choose right targeting
• Determine budget, bids, frequency, period, CTA

Day 1 | How to manage and optimize Youtube campaigns

• Create testing plan for different ads
• Monitor various sub-metrics
• Adjust targeting, format, bidding
• Adjust video content and format using insights from Google Ads campaign

Day 1 | Navigating Video analytics

• Definition of various video metrics
• How to read Youtube analytics dashboard
• How to read Google Ads and Google Analytics report
• How to generate insights from campaign – audience, content, campaign

Day 1 | How Facebook video is different

• How does Facebook video campaign work
• Definitions explained
• User behavior difference
• Differences in campaign setup

Day 1 | Setup and manage Facebook video campaigns

• Map video marketing metrics to social media strategy
• Create video campaign in Facebook for Business.
• Choose right targeting
• Determine budget, bids, frequency, period, CTA

Day 1 | Resources to produce good video

• Video production tools and software
• Choose the right production team
• Tips for viral video

Content Of Lesson

More About the Course

This Video Marketing course will include group collaboration work and quiz to enhance learning experience. Live demonstration will be conducted on actual video campaigns with a deep dive of its campaign structure. After this course, you will be able to set up your own Youtube and Facebook video campaigns and grow your video audience and engagements.

Who Should Attend?

Individuals at different stages of their career are welcome to participate.You can be one of the following:

✓ Marketing professional who wants to gain better video marketing knowledge and skills.
✓ Business owner/Entrepreneur who wants to manage your own video and marketing strategy, or wants to manage your agency and staff better.
✓ Mid-career switch to internet and video marketing profession.
✓ Curious about how Youtube and Facebook work.

A Certificate of Completion will be awarded after the course.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 6 Months Email Support
Email us your queries after the course, we will point out where you can improve.

Course Funding Available

This course is approved by Workforce Development Authority (WDA) and NTUC Union under the following programs. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

✓ SkillsFuture Grant: Up to $500 credit
Claim Procedure: Login to SkillsFuture.sg/credit using your Singpass to submit the claim before the course date. You will only be required to make payment for the balance of the course fee.

✓ NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Daniel Li

Instructor

Daniel has 10 years digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa. Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC digital campaigns.

Daniel moved on to a client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his data analytics skills on various channels; from Search to Social Media, E-commerce and Mobile. He’s also adept at training local teams and top management to enhance their digital marketing capabilities and understanding. He also received GAIQ (Google Analytics individual qualification).

During his free time, he is occupied with his daughter, but also trying his best for regular tennis and jogging.

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

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Testimonials From Learners

5.0 Course Rating
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Cherryl HoonLee

5 ★

It's a great course if you are just starting with videos Marketing. If you are looking for information on how to Video marketing this is the best course for you. Thanks for creating this amazing course

10/08/2018

Course Details

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

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