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Google Fundamentals Exam

Google Ads Certification Course

It will cover all the syllabus required for the official Google’s Ads Fundamentals exam. At the end of the 2 days, you will need to take the Google Ads Fundamentals exam online.

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Google Ads Fundamentals Exam Prep

This 2 days course will cover all the syllabus required for the official Google’s Ads Fundamentals exam. There will be quizzes along the way to test your understanding.

At the end of the 2 days, you will need to take the Google Ads Fundamentals exam online.

Skills You Will Learn

✓ Understand the benefits and capabilities of Google Ads.
✓ Understand how Google Ads rank ads.
✓ Understand how to track results of campaigns using various tools.
✓ Able to evaluate the effectiveness of campaigns.
✓ Know how to optimize campaigns to increase ROI.
✓ Attempt the official Google Ads Fundamentals exam.

Curriculum For This Course

Day 1 | Understand Value of Online Advertising

• Benefits of online advertising and AdWords
• About Google Search Network
• About Google Display Network
• Where your ads can appear
• Types of ads
• Ad targeting options
• Ad auction and Quality score
• What you pay

Day 1 | Measuring and Optimizing Ad Performance

• Measure your results
• Reports (search terms, top movers, paid/organic etc)
• Tools to measure your performance (Ads, Google Analytics)
• Evaluate metrics relevant to your goals
• Optimize your Ad campaign

Day 1 | Setting Up an Ads Campaign

• Choosing a campaign type
• Structuring your campaign
• Setting bids and budgets
• Keyword match types
• Finding your audience on Google Display Network
• Contextual targeting, placements, interests, keywords
• Bidding strategies for best result
• Creating ad groups
• Using Keyword and Display Planner

Content Of Lesson

More About the Course

Basic computer knowledge is essential as there will be practical sessions. Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended). This online exam is 120 minutes in which there will be 100 questions.

Who Should Attend?

This course will coach the learner the fundamentals of Google Ads advertising platform. Upon attaining the Google Ads Fundamentals certification, you will be qualified to create campaigns on the platform.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

✓ Professionals looking for a career switch into digital marketing.
✓ Marketing professionals who want to get certified in Google Ads.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following :

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Course Funding Available

All our courses are approved by Workforce Development Authority (WDA) and NTUC Union under the following programs. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

SkillsFuture Grant: Up to $500 credit
Claim Procedure: Login to SkillsFuture.sg/credit using your Singpass to submit the claim the before the course date. You will only be required to make payment for the balance course fee.

NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Eng Yeow

Principal Trainer

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

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Testimonials From Learners

5.0 Course Rating
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Jayden-Yank_emarsity

Jayden Yank

5 ★

Excellent course and definitely kick-started my knowledge and understanding of Google ad-words from nothing to a novice. Which is exactly what I was aiming for. Eng is an excellent instructor.

11/08/2018

Course Details

  • 1
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

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