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Launch Efficient Google Ads and Facebook Campaigns

Digital Advertising (Google & Facebook) Hands-On

Google and Facebook are the 2 dominant platforms for digital marketing. They are the default go-to channels to promote your business. This course combines the best practice of both platforms to launch cost effective campaigns that generate returns. Focused on Hands-On.

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Digital Advertising (Google & Facebook) Hands-On

Want to reach your customers online? This 3-day course teaches you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.

The course modules are split into theory, group discussions and hands-on practice for comprehensive learning. In no time, you’ll be an expert in setting up text ads, image ads and remarketing ads on Google and Facebook and be on your way to tracking campaign performance that meets your business goals.

Skills You Will Learn

✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Facebook ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Facebook.
✓ Track campaign performance and optimize ad spend.

Curriculum For This Course

Day 1 | Google Search Network Theory

• Why Google Ads
• About Google Search Network
• Basic terminology
• How ads are ranked and displayed
• Ad auction and quality score
• Ad formats and quality of ads
• What you actually pay
• Keyword match types
• Adwords search campaign best practices
• Optimizing Google Adwords search campaign

Day 1 | Google Search Network Hands-on

• Setting up Google Ads account
• Campaign settings
• Navigating Google Ads interface
• How to choose keywords
• Set up ad groups and ads
• Set up ad extensions
• Setting budget and bids
• Conversion tracking
• Segmenting campaign data
• Viewing reports

Day 2 | Google Display Network Theory

• Finding your customers in GDN
• Ad formats and gallery
• Best practices
• Optimization on GDN
• Advanced optimization on GDN

Day 2 | Google Display Network Hands-on

• Creating a GDN campaign
• Contextual targeting, placements, interest and keywords
• Advanced targeting options (Remarketing)

Day 2 | YouTube Hands-on

• YouTube advertising model
• YouTube video ad formats
• Create image and video ads

Day 2 | Facebook Ads Theory

• Understanding various campaign objective to meet your marketing goal/s
• Differences between GDN and Facebook
• Why you need to do things differently with Facebook ads

Day 3 | Facebook Ads Hands-on

• Targeting correctly on Facebook (demographics, location, interests, connections, pages)
• Choosing where to place ads (Facebook, Facebook Audience Network, Instagram, Messenger)
• Managing bids, budgets, ad scheduling
• Setup Facebook Pixel
• Best Practices when creating ads
• Creating and using custom and lookalike audiences
• Retargeting to visitors who have already shown interest in your business
• Knowing which metrics matter most when driving visitors to your website
• How to optimize you campaign

Content Of Lesson

More About the Course

• For best learning experience: 2 devices i.e. laptop/tablet, excluding mobile phones, are recommended when attending the course
• Learner will gain exclusive privileges to ongoing support for lifelong learning through enriching content, events and workshops.

Who Should Attend?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook. A Certificate of Completion will be awarded after the course.

✓ Business owners and entrepreneurs who want to get more business online.
✓ Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 1 x Free Refresher Course.
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refresher seats per course, so you must reserve your seat in advance.

✓ 6 Months Email Support.
Email us your queries after the course, we will point out where you can improve.

✓ Lifetime Access to Course Video.
Free access to respective course video and continue the learning at your pace.

Course Funding Available

Fees before funding support*: $1337.50 w/GST

Fees after funding support*:
Singapore Citizens or Permanent Residents: $133.75 w/GST
i.e. Pay $133.75 to sign up, not $1337.50.

We will submit the funding support application.
The balance of $133.75 can be paid using SkillsFuture credits.

* Funding support for eligible participants who:
– Are Singapore Citizens or Permanent Residents
– Are self-sponsored
– Attend the full course and pass the assessment


About this programme

About the Institute of Banking and Finance Singapore
The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards. Find out more on

About the IBF Standards
The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles. They currently cover 12 industry segments in the financial sector.

About IBF Certification for Level 2 and/or 3 Programmes
A practitioner who successfully completes an IBF Level 2 and/or 3 Programme with at least 3 years of relevant experience will be conferred the IBF Advanced (IBFA) certification status. T&Cs apply. Find out more about IBF certification and its benefits on


  • 3
  • 9:00 am - 6:00 pm
  • Online Live, over Zoom
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

Funding Support*: 90% funding for Singapore Citizens and PRs upon successful completion and passing the assessment

SkillsFuture Credits eligible

NTUC UTAP eligible

Start Learning

Testimonials From Learners

4.9 Course Rating

Eddie Chiang

5 ★

The course is very helpful. You can fully understand the details of Google Adwords and how to optimize your ads.



Elizabeth Yong

5 ★

The trainer is skilled and has great experience in the application of Google AdWords to achieve the digital goals for clients. The training was delivered in a fun and laid-back manner with a good balance between theory and practical hands-on experience. I came away with a deeper understanding of Google AdWords and its application from attending this course.



Margaret Tang

5 ★

Just completed course with Emarsity on Google Adwords and Facebook Ads. Eng Yeow was very clear in the delivery and patient with us. Had a much better understanding after attending the course. Will practice what was taught to improve our business. Well done, and keep up the good work!



Victor Gan

5 ★

Hi! I've attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !



Jolyn Fo

5 ★

I've attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.


Course Details

  • 3
  • 9:00 am - 6:00 pm
  • Online Live, over Zoom
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

Funding Support*: 90% funding for Singapore Citizens and PRs upon successful completion and passing the assessment

SkillsFuture Credits eligible

NTUC UTAP eligible

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

Click Here To WhatsApp Us

Start Learning

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