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Digital Advertising (Google, Facebook, Instagram) for Businesses

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Google and Meta are the 2 dominant platforms for digital marketing. They are the default go-to channels to promote your business. This course combines the best practice of both platforms to launch cost effective campaigns that generate returns. Focused on Hands-On.

Digital Advertising (Google, Facebook, Instagram) for Businesses

Want to reach your customers online? This 3-day WSQ-approved course teaches you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

You will learn how to set up and run successful Google and Meta  Ads campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.

The course modules are split into theory, group discussions and hands-on practice for comprehensive learning. In no time, you’ll be an expert in setting up text ads, image ads and remarketing ads on Google, YouTube, Facebook , Instagram, and be on your way to tracking campaign performance that meets your business goals.

Skills You Will Learn

✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Meta ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Meta.
✓ Track campaign performance and optimize ad spend.

Curriculum For This Course

  • Why Google Ads
  •  About Google Search Network
  •  Basic terminology
  • How ads are ranked and displayed
  • Ad auction and quality score
  • Ad formats and quality of ads
  • What you actually pay
  • Keyword match types
  • Adwords search campaign best practices
  • Optimizing Google Adwords search campaign
  • Setting up Google Ads account
  • Campaign settings
  • Navigating Google Ads interface
  • How to choose keywords
  • Set up ad groups and ads
  • Set up ad extensions
  • Setting budget and bids
  • Conversion tracking
  • Segmenting campaign data
  • Viewing reports
  • Finding your customers in GDN
  • Ad formats and gallery
  • Best practices
  • Optimization on GDN
  • Advanced optimization on GDN
  • Creating a GDN campaign
  • Contextual targeting, placements, interest and keywords
  • Advanced targeting options (Remarketing)
  • YouTube advertising model
  • YouTube video ad formats
  • Create image and video ads
  • Understanding various campaign objective to meet your marketing goal/s
  • Differences between GDN and Facebook
  • Why you need to do things differently with Meta ads
  • Targeting correctly on Meta (demographics, location, interests, connections, pages)
  • Choosing where to place ads (Facebook, Meta Audience Network, Instagram, Messenger)
  • Managing bids, budgets, ad scheduling
  • Setup Meta Pixel
  • Best Practices when creating ads
  • Creating and using custom and lookalike audiences
  • Retargeting to visitors who have already shown interest in your business
  • Knowing which metrics matter most when driving visitors to your website
  • How to optimize you campaign

Content Of Lesson

More About the Course

  • For best learning experience: 2 devices i.e. laptop/tablet, excluding mobile phones, are recommended when attending the course
  • Learner will gain exclusive privileges to ongoing support for lifelong learning through enriching content, events and workshops.

Who Should Attend?

This course for participants who want to focus solely on setting up campaigns in Google and Meta. A Certificate of Completion will be awarded after the course.

✓ Business owners and entrepreneurs who want to get more business leads online.
✓ Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 1 x Free Refresher Course.
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refresher seats per course, so you must reserve your seat in advance.

✓ Video Recordings
Course video recordings to go through any areas you missed or are unclear about.

✓ 6 Months Email Support.
Email us your queries after the course, we will point out where you can improve.


Example 1:

Albert is a Singapore Citizen, aged 50.  He uses $507 SkillsFuture credits.


Example 2:

Betty is a Singapore Citizen, aged 45.  She is applying for NTUC UTAP reimbursement.

Course code: TGS-2023018658

Course Support Period: 06 Feb 2023 to 05 Feb 2025

Company UEN: 201600698N

Also eligible for

3 days

9:00 am - 6:00 pm

Classroom or Virtual (Zoom)

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment (SOA)


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Your Course Instructor


Serene Lam


Since 2001, Serene has been working in the online media industry. Creating award-winning media and building industry leaders across hr, property, education, travel and finance. As a digital media agency owner now, she is passionate about helping companies adopt online marketing, data strategies and technologies via training and consultancy.

Her experiences span across market development, product management, business development, sales team management, search engine marketing, search engine optimization, social media marketing.

Serene has worked in multiple markets across Singapore, Hong Kong, Indonesia, Australia and USA.

Testimonials From Learners


Course Rating


Shirley Wam

5 ★

Attended the 3 days Google & Facebook ads course by Eng Yeow. He is really patient and approachable in guiding and teaching to us. It is insightful and informative, learnt a lot from this course.

Jul 2021

Yawen Tay​

5 ★

An informative course that is both relevant and practical. Lecturer Eng Yeow explained the concepts well. He was very patient in guiding the class navigate the interface, and provided us with ample useful tips.

Apr 2021

Ryan Tan

5 ★

I’ve been attending courses on digital marketing and thus far they are all jsut touching the surface…not sufficient to do anything significant..but Emartsity’s Digital Advertising course is different. The trainer is competent and is able to teach us how to use Google and FB adverts in detail.

Dec 2020

Lee Yow Siang

5 ★

“Digital Advertising Hands-on” is a very practical course that bring us through the process of advertising on FB and GG. Eng Yeow shared alot not just what’s on theory but also from his personal experience on what to avoid and how to save cost and advertise with results. Highly recommended.🔥🔥🔥

Nov 2020

Jacqueline Yeo

5 ★

My 3rd course with Emarsity with different trainer. Each individual always take extra steps to value add and impart the knowledge.

Nov 2020

Sunnie Lim

5 ★

Recently I attended their 3 days Digital Advertising (Google & Facebook) Hands-on course conducted via Zoom. This is a basic and practical course which is applicable for both newbies and those who wants a refresher. Trainer is experience in the subject, guide us the setting-up in a step by step manner and was patient to answer all the questions. Thus learning was made easy and simple to understand. The Academy is professional in organizing the program where there are 2 Technical assistance helping out in the breakout room for those who have technical issues. They even provide Free access to respective course videos and email support after the course completion. Overall, I highly recommend Emarsity courses.

Sep 2020

Gabriel Tan

5 ★

The admin team + trainer + course support team are very helpful and patient.

Aug 2020


5 ★

Recently i attended Google and Facebook Ads by Eng Yeow, Highly recommend, perfect for beginners!

1) The trainer is very patient and attentive!

2) The guide book is very helpful, and can be used for future reference

3) Basic knowledge on Google ads and FB ads and how to optimize ads – can apply my knowledge easily

Post course support is available as well!

Jan 2019

Cheryl Ng​

5 ★

Attended their 2-days Google Adwords & Facebook Ads Hands-on course a few months ago. Trainer taught in step by step manner and was patient to answer all the questions the trainees have. Even though I only managed to find time to go on Google Adwords to post my own ads after a few months, I could easily recall what was taught by following the guide book given to get my ads to work and also felt assured that I can ask for help from trainer as Emarsity will continue to give us support for 6 months after the course. Overall, Emarsity courses are highly recommended.

Jul 2018

Victor Gan

5 ★

Hi! I’ve attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !

Aug 2017

Jolyn Fo

5 ★

I’ve attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.

Dec 2017

Course Details

3 days

9:00 am - 6:00 pm

Classroom or Virtual (Zoom)

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment (SOA)

Call Us (+65) 6956 6360

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