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Launch Efficient Google Ads and Facebook Campaigns

Practical Google and Facebook Ads Hands-On

Google and Facebook are the 2 dominant platforms for digital marketing. They are the default go-to channels to promote your business. This course combines the best practice of both platforms to launch cost effective campaigns that generate returns. 100% Hands-On.

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Google and Facebook Ads Hands-On

Want to reach your customers online? This 2-day course teaches you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.

The course modules are split into theory and practice for a comprehensive learning. In no time, you’ll be an expert in setting up text ads, image ads and remarketing ads on Google and Facebook, and be on your way to tracking campaign performance that meets your business goals.

Skills You Will Learn

✓ Set up text ads on Google Search Network.
✓ Set up image ads on Google Display Network (i.e. Straits Times, SGX, PropertyGuru, YouTube).
✓ Set up Facebook ads including Custom Audiences.
✓ Set up Re-marketing ads on Google and Facebook.
✓ Track campaign performance and optimize ad spend.

Curriculum For This Course

Day 1 | Google Search Network Theory

• Why Google Ads
• About Google Search Network
• Basic terminology
• How ads are ranked and displayed
• Ad auction and quality score
• Ad formats and quality of ads
• What you actually pay
• Keyword match types
• Adwords search campaign best practices
• Optimizing Google Adwords search campaign

Day 1 | Google Search Network Hands-on

• Setting up Google Ads account
• Campaign settings
• Navigating Google Ads interface
• How to choose keywords
• Set up ad groups and ads
• Set up ad extensions
• Setting budget and bids
• Conversion tracking
• Segmenting campaign data
• Viewing reports

Day 1 | Google Display Network Theory

• Finding your customers in GDN
• Ad formats and gallery
• Best practices
• Optimization on GDN
• Advanced optimization on GDN

Day 2 | Google Display Network Hands-on

• Creating a GDN campaign
• Contextual targeting, placements, interest and keywords
• Advanced targeting options (Remarketing)

Day 2 | Facebook Ads Theory

• Understanding various campaign objective to meet your marketing goal/s
• Differences between GDN and Facebook
• Why you need to do things differently with Facebook ads

Day 2 | Facebook Ads Hands-on

• Targeting correctly on Facebook (demographics, location, interests, connections, pages)
• Choosing where to place ads (Facebook, Facebook Audience Network, Instagram, Messenger)
• Managing bids, budgets, ad scheduling
• Setup Facebook Pixel
• Best Practices when creating ads
• Creating and using custom and lookalike audiences
• Retargeting to visitors who have already shown interest in your business
• Knowing which metrics matter most when driving visitors to your website
• How to optimize you campaign

Content Of Lesson

More About the Course

• The course is SkillsFuture claimable for Singapore citizens and PR.
• Learner will be given access to a video version of the course materials upon completion of the classroom course.
• Learner to bring own laptop: for hands-on practice during the class, please note that tablets and smartphones are not usable for any class practice sessions.
• Learner will gain exclusive privileges to ongoing support for lifelong learning through enriching content, events and workshops.

Who Should Attend?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook. A Certificate of Completion will be awarded after the course.

✓ Business owners and entrepreneurs who want to get more business online.
✓ Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

✓ 1 x Free Refresher Course.
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refresher seats per course, so you must reserve your seat in advance.

✓ 6 Months Email Support.
Email us your queries after the course, we will point out where you can improve.

✓ Lifetime Access to Course Video.
Free access to respective course video and continue the learning at your pace.

Course Funding Available

This Google and Facebook Ads Hands-On course is approved by Workforce Development Authority (WDA) and NTUC Union under the following programs. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

✓ SkillsFuture Grant: Up to $500 credit
Claim Procedure: Login to SkillsFuture.sg/credit using your Singpass to submit the claim before the course date. You will only be required to make payment for the balance of the course fee. Google Ads and Facebook Hands On Course ID: CRS-N-0035234

✓ NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Eng Yeow

Principal Trainer

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.

  • 2
  • 9:30 am - 5:30 pm
  • Lifetime Access To Course Video
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

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Testimonials From Learners

4.9 Course Rating
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Eddie-Chiang_emarsity

Eddie Chiang

5 ★

The course is very helpful. You can fully understand the details of Google Adwords and how to optimize your ads.

09/02/2017

Elizabeth-Yong_emarsity

Elizabeth Yong

5 ★

The trainer is well versed and has great experience in the application of Google AdWords to achieve the digital goals for clients. The training was delivered in a fun and laid-back manner with a good balance between theory and practical hands-on experience. I came away with a deeper understanding of Google AdWords and its application from attending this course.

10/03/2017

Margaret-Tang_emarsity

Margaret Tang

5 ★

Just completed course with Emarsity on Google Adwords and Facebook Ads. Eng Yeow was very clear in the delivery and patient with us. Had a much better understanding after attending the course. Will practice what was taught to improve our business. Well done, and keep up the good work!

22/07/2017

Victor-Gan_emarsity

Victor Gan

5 ★

Hi! I've attended the Google Adwords course by Emarsity, and learned a lot of new things from the course, the trainer, Eng Yeow, is very knowledgeable on the subjects, he is patient and friendly in conducting the course. I also appreciate all staffs making the registration/arrangements for the class, smoothly. Thanks !

30/08/2017

Jolyn_Fo_emarsity

Jolyn Fo

5 ★

I've attended the Google Adwords course by Emarsity, the trainer Eng Yeow is very knowledgeable. i have learned a lot of new things from the course to growth my business. I would highly recommend this course to the business owner who wanted to grow their revenue through digital marketing.

04/12/2017

Course Details

  • 2
  • 9:30 am - 5:30 pm
  • Lifetime Access To Course Video
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture grant: Up to $500 credit
NTUC UTAP : Reimburse up to $250/year
WDA SkillsConnect: $2/training hour

Call Us (+65) 6795 0985

Contact our training consultant for funding information.

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