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Google Analytics For Business Course

Google Analytics For Business Course

Learn how to generate insights from numbers, and make data-driven decisions which can improve your website's performance.

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Google Analytics For Business

This Google Analytics Course is a 2-day classroom-based training and assessment. It will cover practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

Skills You Will Learn

✓ Explain fundamental terms used in Google Analytics.
✓ Setup and manage Google Analytics settings.
✓ Analyse a website’s audience and on-site behavior.
✓ Analyse a website’s marketing activities and optimize for goal conversion.
✓ Develop ongoing management skills of Google Analytics.

Curriculum For This Course

Day 1 | Introduction to Google Analytics

• What is Google Analytics
• What are the benefits and limitations of Google Analytics
• What are your business objectives
• Create and track marketing objectives

Day 1 | Analyze Your Website and Audienc

• How Google Analytics collect and process data
• Audience data analysis
• User behavior on your website
• Quiz

Day 1 | Tracking Marketing Performance

• Know your traffic source and campaign channels
• Identify traffic sources using URL builder
• How to evaluate and optimize web marketing performance
• Group Discussion

Day 1 | Advanced Reporting and Measurement

• Define and track business goals
• Goal conversion analysis
• Visualize customer journey through conversion funnel

Day 2 | Google Analytics for E-commerce

• Product analysis for merchandising strategy
• Define promotion strategy
• Visualize journey from view to purchase
• Remarketing strategy (product views and abandoned cart)
• Multi-Channel Attribution

Day 2 | Ongoing Management of Google Analytics

• Customized dashboard and shortcut
• Scheduled Reports
• Setting Alerts

Day 2 | Setup and Configuration

• How to setup GA on website
• Account, Property, View
• How to customize configurations; filter, goal, grouping
• Linking with other accounts and data import.
• GA on mobile app, kiosks and other digital connected device

Content Of Lesson

More About the Course

Emarsity Google Analytics Course is highly practical and 100% hands-on. You will be taught to use the rich features in Google Analytics to analyze and make sense of your website traffic. You will learn how to identify high performing traffic and optimize your website for the best returns. Using real website data as reference during the course, learners will be able to experience actual analysis using dimensions in Google Analytics. For beginners, learning Google Analytics is the fundamental step towards digital analytics.

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to gain a better understanding of website analytics and optimize marketing activities.
✓ Business owner/Entrepreneur who wants to manage your own website and marketing strategy, or wants to manage your agency and staff better.
✓ Mid-career switch to Internet Marketing profession
✓ Curious about how Google Analytics works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Course Funding Available

This course is SkillsFuture Credit Eligible and NTUC UTAP approved. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

✓ SkillsFuture Credit Eligible: Up to $500
Claim Procedure: Login to using your Singpass to submit the claim before the course date. You will only be required to make payment for the balance of the course fee. Google Analytics for Business Course  ID: CRS-N-0041745.

(All Singaporeans aged 25 and above can use their $500 SkillsFuture credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture credit website to choose from the courses available on the SkillsFuture credit course directory.)

✓ NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture credit. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Daniel Li


Daniel has 10 years digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa. Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC digital campaigns.

Daniel moved on to a client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his data analytics skills on various channels; from Search to Social Media, E-commerce and Mobile. He’s also adept at training local teams and top management to enhance their digital marketing capabilities and understanding. He also received GAIQ (Google Analytics individual qualification).

During his free time, he is occupied with his daughter, but also trying his best for regular tennis and jogging.

  • 2
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture Credit Eligible: Up to $500
NTUC UTAP : Reimburse up to $250/year
SkillsConnect: $2/training hour
Course ID: CRS-N-0041745

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Testimonials From Learners

5.0 Course Rating

Desmond Quek

5 ★

Thanks to Eng Yeow, i have learnt the importance of tracking through this course.
It really allows you to fine tune and maximize your budget entirely. The key of this course,
i would say will be the good and best practices, so i am looking forward to t
heir analytics course. Keep up the good work!


Course Details

  • 2
  • 9:30 am - 5:30 pm
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture Credit Eligible: Up to $500
NTUC UTAP : Reimburse up to $250/year
SkillsConnect: $2/training hour
Course ID: CRS-N-0041745

Call Us (+65) 6795 0985

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