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Google Analytics For Business Course

Learn how to generate insights from numbers, and make data-driven decisions which can improve your website’s performance.

Google Analytics For Business

This Google Analytics Course is a 2-day course  covering practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

Skills You Will Learn

✓ Explain fundamental terms used in Google Analytics.
✓ Setup and manage Google Analytics settings.
✓ Analyse a website’s audience and on-site behavior.
✓ Analyse a website’s marketing activities and optimize for goal conversion.
✓ Develop ongoing management skills of Google Analytics.

Curriculum For This Course

  • What is Google Analytics
  • What are the benefits and limitations of Google Analytics
  • What are your business objectives
  • Create and track marketing objectives
  • How Google Analytics collect and process data
  • Audience data analysis
  • User behavior on your website
  • Quiz
  • Know your traffic source and campaign channels
  • Identify traffic sources using URL builder
  • How to evaluate and optimize web marketing performance
  • Group Discussion
  • Define and track business goals
  • Goal conversion analysis
  • Visualize customer journey through conversion funnel
  • Product analysis for merchandising strategy
  • Define promotion strategy
  • Visualize journey from view to purchase
  • Remarketing strategy (product views and abandoned cart)
  • Multi-Channel Attribution
  • Customized dashboard and shortcut
  • Scheduled Reports
  • Setting Alerts
  • How to setup GA on website
  • Account, Property, View
  • How to customize configurations; filter, goal, grouping
  • Linking with other accounts and data import.
  • GA on mobile app, kiosks and other digital connected device

Content Of Lesson

More About the Course

Emarsity Google Analytics Course is highly practical and 100% hands-on. You will be taught to use the rich features in Google Analytics to analyze and make sense of your website traffic. You will learn how to identify high performing traffic and optimize your website for the best returns. Using real website data as reference during the course, learners will be able to experience actual analysis using dimensions in Google Analytics. For beginners, learning Google Analytics is the fundamental step towards digital analytics.

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to gain a better understanding of website analytics and optimize marketing activities.
✓ Business owner/Entrepreneur who wants to manage your own website and marketing strategy, or wants to manage your agency and staff better.
✓ Mid-career switch to Internet Marketing profession
✓ Curious about how Google Analytics works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Course Funding Available


Fees before funding support*: S$963 w/GST or US$597 (for international learners)

Fees after funding support*:
SCs 40 years old & above: S$96.30 w/GST
SCs below 40 years old & PRs: S$288.90 w/GST

i.e. Pay S$96.30 / S$288.90 to sign up, not S$963.
We will submit the funding support application. The balance of S$96.30 / S$288.90 can be paid using SkillsFuture credits.

* Funding support for eligible participants who:
– Are Singapore Citizens or Permanent Residents
– Are self-sponsored
– Attend the full course and pass the assessment

About this programme

About the Institute of Banking and Finance Singapore
The Institute of Banking and Finance Singapore (IBF) is the national accreditation and certification agency for financial industry competency in Singapore under the IBF Standards. Find out more on www.ibf.org.sg

About the IBF Standards
The IBF Standards are a set of competency standards for financial skills. These Standards are developed in partnership with industry leaders and provide a professional development and skills roadmap for financial sector practitioners to excel in their respective job roles. They currently cover 12 industry segments in the financial sector.

About IBF Certification for Level 2 and/or 3 Programmes
A practitioner who successfully completes an IBF Level 2 and/or 3 Programme with at least 3 years of relevant experience will be conferred the IBF Advanced (IBFA) certification status. T&Cs apply. Find out more about IBF certification and its benefits on bit.ly/whybeibfcertified

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

Certificate of Completion

Start Learning

Your Course Instructor

Ivan Wong


Driving growth for companies across Asia through digital marketing, Ivan has over 20 years of experience in Business Consulting, Digital Marketing, Conversion Optimisation, Digital Analytics and Data Science from both client-side and within the agency environment.

He was from 2002-2018 appointed by Google as a regional trainer conducting the official Google Ads, Analytics and Agency Sales courses. Today, he regularly trains and consults for leading training academies.

Testimonials From Learners


Course Rating


Han Pin Lim

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.

Feb 2018

Course Details

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

Certificate of Completion

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

Click Here To WhatsApp Us

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Learners from around the Singapore