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Applied Google Analytics for Business

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Learn how to generate insights from numbers, and make data-driven decisions which can improve your website’s performance.

Applied Google Analytics for Business

This 2-day WSQ-approved course covers practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics 4, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

Skills You Will Learn

✓ Explain fundamental terms used in Google Analytics 4
✓ Setup and manage Google Analytics 4 settings
✓ Analyse a website’s audience and on-site behavior
✓ Analyse a website’s marketing activities and optimize for goal conversion
✓ Develop ongoing management skills of Google Analytics 4

Curriculum For This Course

  • What is Google Analytics 4
  • What are the benefits and limitations of Google Analytics 4
  • What are your business objectives
  • Create and track marketing objectives
  • How Google Analytics collect and process data
  • Audience data analysis
  • User behavior on your website
  • Quiz
  • Know your traffic source and campaign channels
  • Identify traffic sources using URL builder
  • How to evaluate and optimize web marketing performance
  • Group Discussion
  • Define and track business goals
  • Goal conversion analysis
  • Visualize customer journey through conversion funnel
  • Customized dashboard and shortcut
  • Scheduled Reports
  • Setting Alerts
  • How to setup GA on website
  • Account, Property, View
  • How to customize configurations; filter, goal, grouping
  • Linking with other accounts and data import.
  • GA on mobile app, kiosks and other digital connected device

Content Of Lesson

More About the Course

Emarsity Google Analytics 4 Course is highly practical and 100% hands-on. You will be taught to use the rich features in Google Analytics 4 to analyze and make sense of your website traffic. You will learn how to identify high performing traffic and optimize your website for the best returns. Using real website data as reference during the course, learners will be able to experience actual analysis using dimensions in Google Analytics. For beginners, learning Google Analytics is the fundamental step towards digital analytics.

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to gain a better understanding of website analytics and optimize marketing activities.
✓ Business owner/Entrepreneur who wants to manage your own website and marketing strategy, or wants to manage your agency and staff better.
✓ Mid-career switch to Internet Marketing profession
✓ Curious about how Google Analytics works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.


Example 1:

Albert is a Singapore Citizen, aged 50.  He uses $351 SkillsFuture credits.


Example 2:

Betty is a Singapore Citizen, aged 45.  She is applying for NTUC UTAP reimbursement.


Course code: TGS-2023019953
Course Support Period: 31 Mar 2023 – 30 Mar 2025
Company UEN: 201600698N

Also eligible for

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment (SOA)


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Your Course Instructor

Jayne Tew


Jayne leads a team of paid media specialists, analysts and strategists to achieve excellence and deliver business results through a comprehensive digital strategy and plan. 

She has extensive experience working in the hotel and recruitment industries. Skilled in Digital and Media Strategy, Analytics, Search Engine Optimization (SEO), E-commerce, Campaign Management, Pay Per Click (PPC) and Stakeholder Management.

Testimonials From Learners


Course Rating


Francis Ng

5 ★

I attended the Google Analytics course & it was very enriching. The course was interesting and helped me improve my knowledge while learning about the latest technology. The trainer was patient & encouraged us to ask questions if we needed any help.

May 2022

Han Pin Lim

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.

Feb 2018

Course Details

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

Certificate of Completion

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

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Learners from around the Singapore