5 Tips to Marketing on TikTok


In case you haven’t noticed, TikTok is taking over the internet. With 800 million active users worldwide, the short-form video app is a powerful marketing tool that businesses can use to reach a wider audience. So, how can you get started? Here are 5 tips to help you market on TikTok.


Find Your Niche

The first step to marketing on TikTok is to find your niche. What kind of content do you want to create? Who is your target audience? By identifying your niche, you’ll be able to create content that resonates with your audience and helps you stand out from the crowd.


Create Engaging Content

Once you know who your target audience is, it’s time to start creating engaging content. Remember, TikTok is all about short videos that are creative and fun. Since TikTok is all about creative content, you need to make sure that your videos are creative and unique. Brainstorm ideas that will visually appeal to your target audience and get them thinking about your brand in a new way. Be playful and have fun with your videos – that’s what TikTok is all about!

TikTok is all about quick, bite-sized videos. Think about the attention span of the average TikTok user – they’re probably not looking to watch a 10-minute video from a business. Keep your videos short and sweet, around 15-30 seconds long. This will hold your viewers’ attention and leave them wanting more.

The in-built features of Tik-Tok is versatile to make it easy to create engaging videos, but it’s never a bad idea to also explore some good tools for creating good videos. CapCut is a great video editing tool for creating quick, fun videos for TikTok. The app offers a variety of features, including the ability to trim and split video clips, add music and effects, and edit video speed. You can also use CapCut to create vertical videos, which is ideal for TikTok since the platform favors that format.


Use Hashtags

Hashtags are a great way to reach a wider audience on TikTok. Hashtags are essential for making sure your videos are seen by as many people as possible. Do some research to find out which hashtags are popular in your industry and use them liberally in your videos and descriptions. You can also create your own branded hashtag to help promote your campaign or product launch – just make sure it’s catchy and easy to remember!


Partner with Influencers

TikTok influencers have a large following and can be a great way to promote your brand on the platform. You can collaborate on videos, cross-promote each other’s content, and even just mention each other in your videos to get more eyes on your brand. It’s a win-win situation – so why not give it a try? When partnering with an influencer, make sure their values align with your brand and that they have a good relationship with their followers. Most importantly, make sure their followers are interested in what you’re selling!


Use Ads

TikTok offers a variety of advertising options (learn digital advertising here) that businesses can take advantage of. These ads can be very effective in reaching a larger audience and driving sales. When using TikTok ads, be sure to use engaging visuals and compelling copy to capture users’ attention.

As with any social media platform, it’s important to analyze the performance of your videos after you post them. Check out the “insights” section of your account to see how many views, likes, comments, and shares each of your videos gets. This data can help you determine which types of videos are most popular with your audience, so you can create more content like that in the future.



Marketing on TikTok may seem like a daunting task, but it doesn’t have to be! By following these simple tips, you can create compelling content that will help increase brand awareness and drive traffic to your website or product page. If you’re looking for a new way to market your business, look no further than TikTok. The short-form video app has 800 million active users worldwide and offers businesses a unique way to reach their target audiences. By following these tips, you’ll be well on your way to success on TikTok!

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Author: Fazal Ahamed

About the author

Faz is a published author, performance marketing, and SEO professional with a proven track record of helping brands grow in the SAAS, EdTech, Fintech, Fashion, Retail, and FMCG industries. He is well-versed in actionable frameworks and strategies for media buying and go-to-market, and he has a passion for solving growth challenges.