Discover how your customers find your competitors on Google (Part 1)

Do you know what phrases your customers are using to find you or your competitors’ website on Google? In this video,find out what words your customers might use when using Google to find your business or your competitors. Understand why it is important to do this so that your online marketing efforts gives good return on investment.

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Eng Yeow is the principal trainer at emarsity, he possesses over 6 years of experience in the major online advertising platforms.

About the author

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.