Leveraging Video Content for Online Marketing
Video marketing on TikTok, Instagram Reels, and YouTube Shorts is so powerful because it’s:
- Short, sweet, and to the point. People are busy and have short attention spans, so they appreciate content that they can consume quickly.
- Authentic and relatable. People want to connect with brands and influencers that they feel are authentic and relatable.
- Viral-worthy. Hashtags, challenges, and trends can help your videos go viral and reach a wider audience.
In this 2-day course, you will learn how to identify types of video and written mediums. You will also be able to identify content niches that are relevant to your objectives and to set up and execute the content generation process for an online audience. Finally, you will learn how to analyze insights to continually improve the content creation process.
Skills You Will Learn
Discover how to make amazing video content for TikTok, Instagram Reels, and YouTube Shorts!
✓ How to choose the best format and style for your online content
✓ Regulations to note before publishing your content
✓ How to write your scripts, equipment to use
✓ Create your videos & use CapCut for video editing
✓ How to identify and work with suitable influencers
✓ How to produce and manage high-quality content with ease & efficiency
✓ How to measure and improve your content performance and impact
Curriculum For This Course
- Content Post types
- Blog Post types
- Video Types
e.g. educational, how-to, branding, news, testimonial, comparison, case study, troubleshooting, FAQ content
- Social media platforms rules
- Content copyright
- Company brand guidelines to set up
- Planning your script
- 3-step video script
- Video footages you can film
- Equipment to consider
- Create Reels in IG
- Create Natively in TikTok
- Video editing demo
- How to curate and search for relevant influencers
- Workflow guidelines for influencer collaboration
- Content creation workflow
- Skills required for content creation
- Online tools for content creation
- Analytics for online content
- Setting KPIs for online content
- Performance review process for online content
Content Of Lesson
More About the Course
This is a highly practical and hands-on course. Understand how viral content spreads on social media, then learn ways to generate content ideas.
Finally, try out creating articles and videos, shooting and editing straight from your handphone to post to video platforms like TikTok!
Who Should Attend?
Individuals at different stages of their career are welcome to participate.
A Certificate of Completion will be awarded after the course.
You can be one of the following:
✓ A marketing professional who wants to use blogging and video for social media marketing
✓ Business owners and entrepreneurs who want to deploy videos as a marketing channel
✓ Mid-career switch to Social Media Marketing
✓ Curious about how video platforms like TikTok, Instagram Reels, YouTube Shorts work
At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.
Our comprehensive Post-Course Support Package comprises the following:
✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.
✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.
Albert is a Singapore Citizen, aged 50. He uses $342 SkillsFuture credits.
Betty is a Singapore Citizen, aged 45. She applies for NTUC UTAP reimbursement.
Course code: TGS-2023019876
Course Support Period: 28 Mar 2023 – 27 Mar 2025
Company UEN: 201600698N
Also eligible for
9:00 am - 6:00 pm
6 months Post Course Support
6 months Free Refresher Course
Certificate of Completion
Your Course Instructor
Jocelyn is the Founder and Creative Director of a video strategy house. With a mission to help local businesses with video content, she focuses on helping companies and self-employed professionals to grow their branding and marketing through video content strategy and production. She believes in helping brands grow through both Done-For-You and Done-For-You methods through video production and training & coaching.
Testimonials From Learners
I attended the Google Analytics course & it was very enriching. The course was interesting and helped me improve my knowledge while learning about the latest technology. The trainer was patient & encouraged us to ask questions if we needed any help.
Han Pin Lim
The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.