Off-page search engine optimization (SEO) are improvements to your site that happen outside of your website. Some of these can look like brand mentions on an external publication, getting linked on a forum page or garnering reviews. 

This is part 2 of SEO Basics 101.  Learn about On-page SEO.

Why do you need to care about it?

Similar to on-page SEO, the goal here is to convince Google that your website is useful and credible so that it will be ranked well for your chosen keyword. Off-page SEO makes use of external sources to show that your website is trustworthy and authentic. 

Here are Off-page SEO tactics you can implement:

Building backlinks

Backlinks are links from external websites that link back to your page. An example of a backlink is if your website is linked by straitstimes.com. Brands who have a strong backlink strategy work on building links from sites of authority (e.g. straitstimes, ChannelNewsAsia) and having a high number of backlinks coming from different sources. 

Producing shareable content

Whether the content serves to be educational or have high entertainment value, shareable content drives traffic and eyeballs back to your website. This leads to more searches and brand mentions. 

Leverage Google My Business

If you have a brick-and-mortar store, setting up a Google My Business store improves your brand’s credibility in Google’s eyes. There are many other benefits such as sharing business information – free parking, opening/closing hours, business location, and also getting reviews.   Read about more benefits of Local SEO using Google My Business.

Engage in partnerships

Another way to amplify outreach is to partner with another brand. For example, if you are in the business of producing freshly roasted coffee beans, a partnership that would make sense could be with a reusable cup brand. Leverage cross-promotions or cross-selling to contribute to your marketing.

Obtain reviews

When done properly, reviews can provide a lot of value. It forms a huge part of trust and reputation of your brand. Having good reviews also bumps up signals that your brand deserves to be ranked highly. Reviews can be collected through multiple sources, either on your website itself or through GMB, tripadvisor, yelp etc.

If you are looking to learn more about Search Engine Optimization to get more free traffic from Google, have a look at our SEO course!