Curriculum has been contextualized for Facebook, Instagram & Linkedin
Practical Social Media Strategy
Setup and monitor your business’s Facebook, Instagram, and Linkedin accounts. Learn how to engage and grow your community, and avoid Public Relations disasters.
Practical Social Media Strategy
This 2-days WSQ-approved social media strategy course is designed for marketing professionals and business owners who wish to setup and manage their social media accounts, namely Facebook, Instagram, and Linkedin. You will learn the proper management techniques for social media accounts including response, PR and crisis management. With the right social strategy and professional replies, you will be able to elevate your brand image.
In this 2-day course, you will learn how to identify the most suitable social media platform/s based on your business objectives. You will learn to use various online tools to monitor your social media metrics and measure the effectiveness of these platforms.
Skills You Will Learn
✓ Set up key social media accounts based on business needs.
✓ Track user trends and research in social media.
✓ Use tools to monitor social media accounts.
✓ Respond to user feedback in social media accounts.
✓ Using key metrics native to each social media account to measure performance
Curriculum For This Course
- Social Media Overview
- Setting Up Social Media
- Social Media Marketing
- Promotion Of Social Media
- Social Media Analytics
- Social Media Listening & Monitoring
- Responding To User Comments
- Social Media Management Tools
- Social Media Business Issues
- Social Media Campaign Management
Content Of Lesson
More About the Course
With an array of social media platforms out there each with its own objectives, businesses need to identify those which fits their objectives to invest their limited resources. For traditional business to go online, having a website is not sufficient, it has to be coupled with the right social media presence.
In this course, you will learn the major social media platforms (Facebook, Instagram, Linkedin) and how they fit into your organization objectives. You will also learn how to setup and manage content in a chosen social media platform.
Who Should Attend?
This course is for learners who want to set up their organization social media presence (Facebook, Instagram, Linkedin) and exploring the suitable platforms to use.
✓ Traditional marketers who want to gain skills in latest social media platforms.
✓ Business owners and entrepreneurs who want to be hands-on in their social media campaigns.
✓ Career switchers who want to upskill and stay relevant in this digital age.
At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.
Our comprehensive Post-Course Support Package comprises the following:
✓ 6 Months Email/Whatsapp Support.
Email us your queries after the course, we will point out where you can improve.
Albert is a Singapore Citizen, aged 50. He uses $351 SkillsFuture credits.
Betty is a Singapore Citizen, aged 45. She is applying for NTUC UTAP reimbursement.
Course code: TGS-2023019607
Course Support Period: 17 Mar 2023 – 16 Mar 2025
Company UEN: 201600698N
Also eligible for
9:00 am - 6:00 pm
6 months Post Course Support
6 months Free Refresher Course
WSQ Statement of Attainment (SOA)
Your Course Instructor
Chris Minjoot is a senior marketing and communications professional with over 29 years’ experience as an in-house practitioner and as a consultant servicing clients from a wide range of industries. He possesses the unique combination of strategic, creative, technical, and writing skills critical for today’s integrated marketing needs.
A communications graduate, he was part of the team responsible for branding MindChamps (conceptualised its name) and establishing it as the #1 premium preschool in Singapore. His passion for education has led him to develop curricula and lecture on a wide range of marketing subjects including copywriting, content marketing, and social media. He possesses the WSQ Advanced Certificate in Learning & Performance (ACLP).
Testimonials From Learners
Boh Tuang Meng
I like to compliment this course program. It shows participants how to have a credible presence on the Internet… professionally. The course content is a bible with all the questions and answers that a newcomer to social media commerce will need. To me, Mr Chris Minjoot is a guru in his field. I would not hesitate to recommend people to Emarsity! I may eventually introduce my “paper quilling craft” to the Internet!