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Get More Visibility in Google

Mastering Search Engine Optimization

Search Engine Optimization (SEO) is a critical skill for any marketer. This is something which the schools do not teach but highly relevant in this Internet age. Emarsity is here to help you bridge this gap and make you more relevant in the new economy.

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Search Engine Optimization Classroom Course

This Specialization in Search Engine Optimization Course is a 2-day classroom-based training and assessment. It will cover practical white hat SEO strategies you can apply to any website and bring it to the top of search engine results. You will be introduced to the principles of how search engines work and all the latest updates affecting SEO. Subsequently, we will go through a step-by-step process to optimize a website to be search engine friendly.

This SEO course will include group collaboration work and quiz to enhance your learning experience and retain knowledge.

It is not a pure theoretical course, live demonstration will be conducted on actual websites with a thorough dissect and analysis of its SEO. Learn to use this skill to your advantage and uncover competitors’ SEO strategy. After this course, you will have a different view of the search results and be competent to optimize a website.

Skills You Will Learn

✓ Develop a keen understanding of searches engines
✓ Research and formulate keyword strategies
✓ Optimize websites for search engines
✓ Conduct SEO audits for any website
✓ Analyze competitor websites for its search strategies

Curriculum For This Course

Day 1 | Introduction to SEO

• SEO course introduction
• How search works
• SEO vs Pay Per Click: What‟s the difference?
• Principles of SEO
• Why SEO is important for a business
• The key terms to know in search

Day 1 | Keyword Fundamentals

• Types of keywords
• Keyword research and analysis
• How to find the right key words
• Formulating a keyword strategy for any business
• Exercise: Keyword research using online tools

Day 1 | Website SEO Audit

• The role of an SEO specialist
• Viewing a site from search engine perspective
• On-site content review
• 360 SEO website analysis
• SEO website strategy
• Group work: SEO website audit

Day 1 | On-site SEO

• Key principles of On-site SEO
• What is the best site architecture
• Choosing domain names: Myth vs Reality
• Using the right URL structure
• Optimizing page title tags
• How to write a compelling meta description
• How to optimize content for search engines
• How to optimize the image for search engines
• Exercise: Practicing on-site SEO

Day 2 | Off-site SEO

• Key principles of Off-site SEO
• The types of links
• What Google says about link building
• How to build the best quality link
• Where to build your links
• Link building: Myth vs Reality
• Avoiding pitfalls in link building
• Safe link building strategy
• Exercise: Let‟s build some links

Day 2 | Local SEO

• Importance of Local SEO
• Optimizing website for Local SEO
• What is NAT?
• Creating a Google business listing
• Link building strategy for Local SEO

Day 2 | Mobile SEO

• Importance of Mobile SEO.
• The types of mobile websites.
• Assessing websites for mobile friendliness.
• Mobile SEO best practices.

Day 2 | Google Penalties

• Introduction to different Google Penalties
• How to know if you have received Google Penalty
• Recovering from Google Penalty
• Case Studies: How big companies screw up their SEO

Day 2 | Debunking SEO Myths

• Debunking SEO Myths
• FAQs

Content Of Lesson

More About the Course

This SEO training course teaches you practical steps to make your website search engine friendly and highly visible in Google Search Engine Ranking Positions (SERPS).
You will learn the principles of how search engines work, the latest updates affecting SEO as well as practical white hat SEO strategies to get top ranking for your site. We will cover both SEO for corporate and ecommerce websites.
Plus what better way to learn SEO than to be totally hands-on – with group work, quizzes, and live website analysis.
We like to get you all immersive so you can immediately use your SEO skill to your fullest advantage, uncover your competitors SEO strategy and be completely competent in optimizing a website.

Who Should Attend?

This course is for learners who want to optimize their website for free organic traffic from search engines such as Google. The skills learnt can be applied to any business website. A Certificate of Completion will be awarded after the course.

✓ Business owners and entrepreneurs who want to get more leads online.
✓ Client side marketers who want to learn best practices used in an agency to deploy SEO campaigns in-house.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure the learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following :

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

✓ Lifetime Access to Course Video
Free access to the respective course video and continue the learning at your pace.

Course Funding Available

This Specialization in Search Engine Optimization course is SkillsFuture Credit Eligible and NTUC UTAP Approved. We will send you a step by step guide to assist you in the claim process. Phone support is also available.

✓ SkillsFuture Credit Eligible: Up to $500
Claim Procedure: Login to using your Singpass to submit the claim the before course date. You will only be required to make payment for the balance course fee. Specialization in Search Engine Optimization Course ID: CRS-N-0033686

(All Singaporeans aged 25 and above can use their $500 SkillsFuture credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture credit course directory.)

✓ NTUC UTAP: Reimburse up to $250 per calendar year
NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). Terms and conditions apply.
This is based on the reimbursement basis. You need to make the balance payment (if any) after using SkillsFuture credit. After the course, you can submit the claim through NTUC Portal and receive payment within 6-8 weeks.

Your Course Instructor

Kelvin Koh

Principal Trainer

Kelvin Koh brings with him close to 10 years of digital marketing experience. He worked as a senior digital strategist for a top SEO agency in Singapore, and is also a very experienced internet marketer and search specialist. Since then Kelvin has been providing over 6 years of search consultancy services to MNCs and SMEs.

Some of his most notable SEO work includes Huawei, Fuji Xerox, Singapore International Foundation, Raffles Design Institute. Kelvin went on to attain his Advanced Certificate in Training and Assessment (ACTA) with WDA. He is also a certified PA trainer.

  • 2
  • 9:30 am - 5:30 pm
  • Lifetime Access To Course Video
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture Credit Eligible: Up to $500
NTUC UTAP : Reimburse up to $250/year
SkillsConnect: $2/training hour
Course ID: CRS-N-0033686

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Testimonials From Learners

4.9 Course Rating

Rei Ho

5 ★

The 2 day course allows me to understand the basics and techniques to use for improving SEO for my site. Kelvin the instructor also shared with us his insights and experience on the topic. The course is great for beginners who wants to learn and know more about SEO, as well as for amateurs to learn and develop better in the correct way in SEO.



Manfred Shi

5 ★

Excellent Class! The SEO course has clarify some of my doubts and pointed me to the right direction. I will using the hand book more often to craft my web page. The class is lively and the format of the class is well structured. I will be looking forward to attend other classes.



Leslie Chew

5 ★

Have learned a lot about SEO from Kelvin , Thanks Kelvin for sharing others information and knowledge that others then SEO .Will enroll their course again .



Han Pin Lim

5 ★

Thank you Kelvin for the SEO classes in the last 2 days. Great in depth and comprehensive coverage of the techniques used in SEO. Your class is easy and simple to understand and I really appreciate you sharing your personal experiences as a digital marketer. Will definitely recommend friends who may be keen to learn about SEO.



Vanice Kaypan

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.


Course Details

  • 2
  • 9:30 am - 5:30 pm
  • Lifetime Access To Course Video
  • 6 months Post Course Support
  • 6 months Free Refresher Course
  • Certificate of Completion

SkillFuture Credit Eligible: Up to $500
NTUC UTAP : Reimburse up to $250/year
SkillsConnect: $2/training hour
Course ID: CRS-N-0033686

Call Us (+65) 6795 0985

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