Home ClassroomSearch Engine Optimization (SEO) Mastery – Hands-On Techniques

Search Engine Optimization (SEO) Mastery - Hands-On Techniques

Search Engine Optimization (SEO) Mastery - Hands-On Techniques

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Learn practical white hat SEO strategies to bring your website to the top of search engines.

Search Engine Optimization (SEO) Mastery - Hands-On Techniques

Unlock the full potential of your website with our intensive 2-day SEO Mastery course designed for adult learners eager to enhance their online presence. This hands-on training program dives deep into the world of SEO, equipping you with practical white hat skills and knowledge to drive organic traffic, improve search engine rankings, and stay ahead of the competition.

The course begins with a thorough exploration of how search engines operate, providing you with the foundational understanding needed to optimize your website effectively. You will learn to conduct a comprehensive website SEO audit, identifying key areas for improvement. An in-depth keyword research workshop follows, where you’ll discover how to find the most valuable keywords for your niche. We’ll cover essential on-site SEO techniques, including optimizing content, improving site structure, and enhancing user experience to ensure your site is search-engine friendly.

Beyond on-site SEO, we’ll delve into off-site strategies, teaching you how to build high-quality backlinks and leverage social media for greater reach. You’ll explore local SEO tactics to boost your visibility in local search results, a crucial component for businesses targeting regional customers. Additionally, we’ll cover the importance of avoiding Google penalties to ensure your site remains compliant with search engine guidelines.

Skills You Will Learn

You will be introduced to the principles of how search engines work and all the latest updates affecting SEO. It is not a pure theoretical course, live demonstration will be conducted on actual websites with a thorough dissect and analysis of its SEO. Learn to use this skill to your advantage and uncover competitors’ SEO strategy.

✓ Explain how search engines work
✓ Applying SEO strategies to any website
✓ Conduct keyword research for any business
✓ Apply target keywords to both onsite and offsite
✓ Using AI tools i.e. ChatGPT in SEO.
✓ Optimizing website for local SEO
✓ Evaluate effectiveness of SEO strategy

Curriculum For This Course

  • Common Search Engines around the world
  • How Search Engines work
  • 4 aspects of Search Engine Optimization
  • Search Engine strategy and the sales funnel
  • B2C vs B2B/B2G search engine strategies
  • How website loads
  • Elements of Technical SEO
  • Inspecting Technical SEO
  • Mobile SEO
  • Website search friendliness
  • What are keywords
  • Types of Keywords
  • Elements of On-site SEO
  • Inspecting On-site SEO
  • SEO content strategy
  • Defining On-site SEO
  • Applying On-site SEO
  • Apply Content strategy
  • Content briefs
  • Using ChatGPT to create SEO Content
  • Elements of Off-site SEO
  • Inspecting Off-site SEO
  • Off-site SEO monitoring tools
  • Social Media and SEO
  • Deeplinks and toxic links
  • Create Google Business profile
  • Local On-site SEO
  • Local Off-site SEO
  • Introduction to different Google Penalties
  • How to know if you have received Google Penalty
  • Recovering from Google Penalty
  • Case Studies: How big companies screw up their SEO
  • Conducting a link audit of your website
  • Technical evaluation of website SEO
  • Analyze content on your website
  • Tracking website traffic

Content Of Lesson

More About the Course

A key component of this course is learning to evaluate competitor SEO strategies. You’ll gain insights into benchmarking your performance and identifying opportunities for growth by analyzing what top competitors are doing right. Throughout the course, you will engage in interactive, hands-on activities designed to reinforce learning outcomes. From real-time SEO audits and keyword research exercises to analyzing competitor strategies, each module offers practical experience to apply directly to your website.

By the end of this SEO Mastery course, you will not only understand the intricacies of SEO but also possess the skills to implement and manage effective SEO campaigns, driving sustained success for your online presence. Join us and transform your website into a powerful tool for growth and visibility.

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A WSQ Statement of Attainment will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to deploy in-house SEO campaign.

Business owners and entrepreneurs who want to optimize their own website and get leads online.

✓ Mid-career switch to Digital Marketing

✓ Curious about how search engine algorithm works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the digital marketing course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Example 1:

Albert is a Singapore Citizen, aged 50.  He uses $351 SkillsFuture credits.


Example 2:

Betty is a Singapore Citizen, aged 45.  She is applying for NTUC UTAP reimbursement.


Course code: TGS-2024043397

Course Support Period: 18 Mar 2024 – 17 Mar 2026

Company UEN: 201600698N

Also eligible for

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment

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Testimonials From Learners


Course Rating


Francis Ng

5 ★

I attended the Google Analytics course & it was very enriching. The course was interesting and helped me improve my knowledge while learning about the latest technology. The trainer was patient & encouraged us to ask questions if we needed any help.

May 2022

Han Pin Lim

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.

Feb 2018

Course Details

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

WSQ Statement of Attainment

Call Us (+65) 6956 6360

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