SEO or Google adwords Pay Per Click for online marketing
What is Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is the art of gaining better rankings for your website pages. You can achieve this by making sure certain areas of your page are optimized so that search engines are able to read and define what your page is all about. These elements include using the keyword that you want to rank for as well as related terms in the following places :
- Page Title
- Meta Description
- Alt text for pictures
- Main body of text
Implementing proper SEO will help you rank better in the organic search results displayed to the user. In order to help your page rank highly, you will need to ensure that it is relevant, useful, easy to read and navigate. When you deliver a great user experience to the end user, search engines recognize this and will push your page up the SERPs.
What is Google Adwords
SEO or Google Adwords? Not Exactly One or the Other
For the best results, you will want to utilize both SEO and AdWords to clearly position your site in front of your target audience. When someone who is unfamiliar with your site sees your brand listed twice on their results page they will be more likely to choose you. Below are a few examples of times where you would want to use Google AdWords or SEO.
- With SEO you will need to gain trust through site clicks and backlinks which require more time and an ongoing effort to maintain that ranking. With AdWords, you don’t need as much effort, so if you want to get traffic fast, Adwords is the more suitable option.
- Long term wise, SEO is a more cost effective strategy since you’re not charged per click.
- Adwords can be turned on instantly and the more money you spend, the more traffic you receive.
- With Adwords, you are guaranteed that your site will be displayed in the search results and you get to customize the message you want to have displayed. You are not guaranteed a spot nor are you allowed to customize what’s displayed as easily with SEO.
In terms of cost, Adwords provides more certainty for the desired result which is paid search traffic. You can allocate a fix budget, for example $1000, to be spent in Adwords and assuming an average cost-per-click of $2, you can receive 500 clicks or visitors to your website. This is not the same for SEO where you are more reliant on the effort by the vendor. There are also other variables attributed to Google’s ranking algorithm, more than 200 factors. The wait is longer for SEO to start bringing in organic traffic for the target keywords, usually after a couple of months. In some cases, websites may not even respond to SEO at all!
Stay ahead of the curve with weekly updates
Get fresh insights about SEO, PPC, and social media to grow your business. Sign up for the newsletter today!