Cross-channel remarketing across Google and Facebook

Cross-channel remarketing on Google and Facebook Let’s first start with examining various advertising platform, as they have their own set of strengths and weaknesses.   Search Driven Marketing If you want prospects to find your brand while they are seeking a solution, you will utilize search marketing techniques such as SEO or SEM. This is […]

5 Reasons Why Your Google Ads Are Not Showing

5 Reasons Why Your Google Ads Are Not Showing Started your Google Ads but dismayed that you are not seeing any reach or impressions? Here are some 5 factors you can check to troubleshoot your ads. Campaign set up As simple as it may sound, your campaign or ad groups might just be paused. Or […]

Stop wasting ad spend on Google with Negative keywords

Stop wasting ad spend on Google with Negative Keywords Ever looked into your account and saw that you are paying for keywords that are not relevant to your business? It is frustrating and probably because Google was not told the keywords for which you don’t want to show your ads for. These are called negative […]

6 tips to improve Google Ads conversion rates

6 tips to improve Google Ads conversion rates Setting up ads on Google Ads is a great way to get customers for your business. But for some, results can be quite lackluster. How exactly do you improve conversion rates for your Google Ads campaigns? Before you decide to throw in the towel on Google Ads, […]