Filter data in Google Analytics 4 Segments

Filter Data in Google Analytics 4 with Segments Google Analytics needs no introduction. It has been providing detailed statistics about visitors to websites and mobile apps for more than a decade. In late 2020, Google launched Google Analytics 4 (GA4) with the promise of predictive insights, integrated reporting, cross-device measurement capabilities, and more. This also […]

5 New Features Not to be Missed in Google Analytics 4

5 New Features Not to be Missed in Google Analytics 4 Google Analytics has become a standard tool for webmasters and marketers alike. For over a decade and a half, it has enabled website owners to track traffic and conversions on their websites and off-lately mobile apps too. In late 2020 Google completely revised and […]

How to optimize your Videos for SEO

How to optimize your Videos for SEO Video SEO is all about optimizing your videos to be indexed and ranked on the search engine results page (SERP) for relevant keywords. As we know, video is one of the most sought-after and effective content forms to convey your message to your audience. If optimized well for […]

SEO basics 101: Off-page SEO

SEO basics 101: Off-page SEO Off-page search engine optimization (SEO) are improvements to your site that happen outside of your website. Some of these can look like brand mentions on an external publication, getting linked on a forum page or garnering reviews. This is part 2 of SEO Basics 101.  Learn about On-page SEO. Why […]

SEO basics 101: On-page SEO

SEO basics 101: On-page SEO On-page search engine optimization (SEO) are actions that a business owner can take to improve the attractiveness of their website both to customers and Google. Some of these actions include front-end fixes such as writing better and more relevant content and back-end fixes such as ensuring the right heading order […]

UX Signals for SEO that You Should Not Ignore

UX Signals for SEO that You Should Not Ignore SEO is a complex discipline. There are hundreds of variables that affect its success. The good news is that you don’t need to spend hours researching each variable.  In 2022 and beyond you can focus on building a solid foundation for your site with valuable content […]

How to Measure and Report SEO Performance

How to Measure and Report SEO Performance for Customers the Right Way Search Engine Optimisation (or SEO) is the practice of improving the visibility of a website on search engines and a result driven, qualified traffic to your online presence. In other words, SEO helps businesses get found online. This is important as a majority […]

5 Little Known Ways to Perform Keyword Research for SEO

5 Little Known Ways to Perform Keyword Research for SEO Ask any SEO practitioner or a digital marketer about the ways to do keyword research and most will suggest using Google Keyword Planner, SEMRush, and other paid or free tools. These are no doubt the widely used tools out there, however, they may not be […]

How to win at Local SEO with your Google Business Profile

How to win at Local SEO with your Google Business Profile Local SEO is all about optimizing your website for specific location-based keywords, which are relevant to your business. The goal is to rank higher on Google when people search for products and services in their locale or city. Undoubtedly, ranking for local-specific is not […]

Google’s MUM Algorithm Update

Google MUM Algorithm Update Search Engine Optimization is highly influenced by Google’s Algorithm updates and these tweaks always keep SEO practitioners on their toes. Indeed, keeping a tab on the latest algo updates is an essential and on-going task requirement for SEO. In Google’s line-up of updates, the latest and most prominent one currently is […]