Top 10 video and photo editing tools you should be using

As a marketer, if you are not already creating video and visual content you are greatly missing out. According to Hubspot visual content is 40X more likely to get shared on social media than other types.The way people consume messages is greatly changing- consumers like to be shown not told about what you have to offer and what it could do for them. Many marketers may shy away from video and visual content creation with the thought of it being a complicated feat. It may seem like a daunting and expensive task to create a video marketing campaign however it isn’t as complicated as it may seem, in fact, you may not even have to hire a videographer. There are a number of video and photo editing tools that will have your visual content up and running and the best part is most of these tools are free to use.


Canva offers an easy to use drag and drop tool that will have you creating stunning images, ebooks, banners, infographics and more. They offer a great number of built in designs that you can customize just by plugging in the text you want. Canva has a multitude of free designs and stock photos to use with thousands more costing $1-$2.


Another great tool for creating infographics is Piktochart. There are over 200 templates to choose from that you can easily make your own. Signing up is free and plans start as low as $15 if you want access to more templates- about 600. You can also create printables and presentations which can be presented in a slideshow video.


Gifs are super fun short videos that are shared across social media platforms like wildfire. Giphy has thousands of free Gifs and animated stickers that you can easily embed in your content or share on your social pages. If you don’t see what you’re looking for you can easily create your own using a number of templates and dropping in your own text. Gifs are a fun way of showing a lighter side to your company.


Wevideo’s cloud based platform allows you to easily create and edit videos on mobile Mac, or PC. Through their simple to use site you get access to a number of features such as their commercially licensed music library. They do have a free subscription but it’s pretty limited and has their watermark on your video. I would suggest going with the $4.99 a month plan which is a very cost effective way of developing lead generating videos.


Blender is a video editing tools that’s not just for the amateur video creation. It has a full suite of 3D animation tools including modeling, motion tracking, and rendering. You can control speed, adjust layers, add clips, and special effects that will create professional quality videos. Download Blender and test out some of the amazing features which are free to use.

6.Ice Cream Screen Recorder

With Ice Cream Screen Recorder you will be able to record your entire screen and voice just by downloading their easy to use software. You’ll be able to give software demos and other tutorials which have a very high watch rate among consumers. You can easily share the videos on your social pages and it is free to download and use.

7. Slidely

Slidely gives you the ability to create video slideshows utilizing your own photos, music, video clips, or choose from stock content. You can either embed these videos into your own pages or easily share across your social media pages. Slide videos are extremely popular on social media, especially Facebook, and usually get pushed to the top giving you a much greater reach than just a standard image post.

8. Powtoon

Powtoon is a simple way to create super fun animated videos. Animated explainer videos are very popular, so much so that Powtoon even states that its users have experienced up to a 300% increase in engagement. The interface is extremely easy to use with built in templates, designs, and sounds.

9.Pixlr Editor

Pixlr Editor is one of my favorites for free image editing tool online. It offers a rich set of features similar to the interface of Photoshop. This is highly recommended for intermediate users who can fully exploit this tool.

10. Stock Photos from Hubspot

Hubspot offers high quality free to use stock photos that don’t require attribution links. They offer free downloads of a variety of different images packs to be utilized anywhere. Video marketing is here to stay and is only going to gain in popularity. Now with these tools your visual content marketing campaigns will be running and bringing in leads in no time.

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Kelvin is the principal of Emarsity, an academy which coaches Internet Marketing skills.

About the author

Kelvin Koh brings with him close to 10 years of digital marketing experience. He worked as a senior digital strategist for a top SEO agency in Singapore, and is also a very experienced internet marketer and search specialist. Since then Kelvin has been providing over 6 years of search consultancy services to MNCs and SMEs. Some of his most notable SEO work includes Huawei, Fuji Xerox, Singapore International Foundation, Raffles Design Institute. Kelvin went on to attain his Advanced Certificate in Training and Assessment (ACTA) with WDA. He is also a certified PA trainer.