Use SEO to attract customers from Google

Search Engine Optimization, or SEO, is the art and science of gaining better visibility for your website pages when people search for products and services related to your business or e-commerce store on search engines namely Google, the market leader.

This means aiming to get your website listed in the organic section as shown in the image below, sandwiched between paid ads.

For this to happen at all, we need to ensure Google understands what your webpage content is all about. This includes using the keyword that you want to appear for, as well as related terms, in the following places of your website pages:

  • Page Title
  • Meta Description
  • Alt text for pictures
  • Main body of text

You will want to make the content, relative to what the user is searching for, is

  • Relevant
  • Useful
  • Easy to read and navigate

When you deliver a great user experience to the end-user, search engines recognize this and will push your page up the search engine results page (SERP).

Another crucial factor is links to your web pages (off-page SEO). This means other websites that let their visitors click over to your website or mention your business. This is a powerful signal to Google because an important website will normally reference only note-worthy or relevant websites or businesses.

Here, the stronger the authority of the sites that link over to you the better. A link from a government website, relevant to your industry, is far more powerful than a comment in a personal blog that has nothing to do with your industry. As you can imagine, meaningful link building will take quite a lot of effort to build.


To learn more details about SEO, have a look at our Search Engine Optimization course.

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Eng Yeow is the principal trainer at emarsity, he possesses over 6 years of experience in the major online advertising platforms.

About the author

Eng Yeow possess a vast and diverse digital experience with 10 years of programming background at Singapore Technologies and Agilent Technologies. His keen interest in running a digital business saw him moving on to digital marketing where he started up a comparison shopping site and advancing to data analytics tracking campaign performances and strategizing for online business performance.

Since then he has been a dedicated SEM consultant with over 6 years of experience –helping MNC and SME brands successfully drive leads to their websites and online campaigns. National Instruments, Fuji Xerox, Autodesk and e2i are some of the clients who have also engaged his expertise to conduct SEM corporate classes for their marketing teams.

An NTU graduate, Eng Yeow is a certified SEM professional with Google and Bing ads. He also possesses vast experiences in major online advertising platforms which include Google, Yahoo, Bing, Facebook and LinkedIn.