For this to happen at all, we need to ensure Google understands what your webpage content is all about. This includes using the keyword that you want to appear for, as well as related terms, in the following places of your website pages:

• Page Title
• Meta Description
• Alt text for pictures
• Main body of text

You will want to make the content, relative to what the user is searching for, is

• Relevant
• Useful
• Easy to read and navigate

When you deliver a great user experience to the end-user, search engines recognize this and will push your page up the search engine results page (SERP).

Another crucial factor is links to your web pages (off-page SEO). This means other websites that let their visitors click over to your website or mention your business. This is a powerful signal to Google because an important website will normally reference only note-worthy or relevant websites or businesses.

Here, the stronger the authority of the sites that link over to you the better. A link from a government website, relevant to your industry, is far more powerful than a comment in a personal blog that has nothing to do with your industry. As you can imagine, meaningful link building will take quite a lot of effort to build.

To learn more details about SEO, have a look at our Search Engine Optimization course.