Why Businesses & Entrepreneurs Need to Start Video Marketing NOW

Are you a business owner or entrepreneur who wants to take your marketing efforts to the next level?

Are you tired of using the same old marketing strategies and not seeing the results you want? Well, it’s time to switch things up and embrace the power of video marketing!

In this article, we’ll explore why businesses and entrepreneurs need to start video marketing now.

We’ll dive into how video marketing can increase reach, create a powerful visual impact, be cost-effective, and increase engagement with the content.  So what are you waiting for? Let’s dive into why businesses and entrepreneurs need to start video marketing NOW!


Increase Reach

Video marketing can help businesses reach more people, as videos can be shared on multiple platforms and can be seen by different demographics.

Are you ready to learn why video marketing is the best way to increase your business’s online reach? Buckle up, because we’re about to dive into some amazing statistics and brand examples that will blow your mind!

Did you know that video now accounts for 65% of all internet traffic (Sandvine’s Global Internet Phenomena Report 2022)?

That’s right, people are watching more videos than ever before! And with the rise of social media platforms like Facebook, Instagram, and YouTube, video content has become a crucial component of any online marketing strategy.

In a report by Wyzowl, people watch 16 hours of video content online on average each week.

84% of consumers indicate that video has convinced them to buy a product or service.
This is not surprising, considering that 90% of people watch videos on YouTube, 51% watch videos on Facebook, and 38% on Instagram.

Statistically, video marketing has shown a significant impact on businesses. According to a survey, 83% of video marketers noted that video had helped them in lead generation, while 80% of video marketers suggest that video has helped them increase sales.

Finally, the number of businesses using video as a marketing tool has significantly increased in recent years. According to a report, the number of businesses that use video as a marketing tool has increased by 41% since 2016, when only 61% of marketers reported using video for marketing purposes. The number gradually increased to 81% in 2018 and 85% in 2020.

A great example is Dollar Shave Club. Their first video ad went viral and helped to launch the brand into the mainstream. The video has over 27 million views on YouTube and helped to establish the brand’s quirky and irreverent tone.

But it’s not just about going viral. Video marketing has been shown to increase brand awareness, engagement, and conversions. According to a survey by Wyzowl, 81% of businesses say that video has helped to increase their website traffic and 83% of businesses say that video has helped them generate leads.

Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world.

In the next section, we discuss why this is the case.


Visual Impact Connects Better

Did you know that videos create a powerful visual impact that can engage viewers and make a lasting impression? That’s right, videos are a great way to connect with your audience and leave a lasting impression on their minds.

Let’s face it, we are visual creatures, and videos are the perfect medium to deliver your message in an engaging and memorable way. Videos allow you to show rather than tell, which can help to keep your audience hooked and engaged throughout the entire video.

But it’s not just about the visuals, videos also allow you to showcase your brand’s personality, voice, and tone. It’s a great way to build trust and credibility with your audience and make them feel like they’re a part of your brand’s journey.

And with the rise of social media platforms like Instagram, TikTok, and YouTube, videos have become more accessible than ever before. You can reach a wider audience, build a loyal following, and even go viral with just one well-made video.

So what are you waiting for? Let’s start creating some awesome videos and leave a lasting impression on your viewers!

But, isn’t it expensive to make a video?  Contrary to popular belief, the current way of video creation and marketing can be one of the most cost-effective marketing methods for you to dive into!


Cost Effective

Video marketing can be a cost-effective way to reach a large audience, and can be produced relatively quickly and inexpensively.

Are you curious about how video marketing can be a cost-effective way to reach a large audience? Let’s dive into some statistics and expected costs to find out!

According to Wyzowl, 87% of businesses now use video as a marketing tool and 83% of businesses say that video provides a good return on investment (ROI). That’s because videos can be produced relatively quickly and inexpensively compared to other forms of marketing like TV ads or billboards.

You don’t have to break the bank to create awesome video content for your business. Here are some tips and tricks that can help you make high-quality videos on a budget:

First off, you don’t always need to hire a professional to make a great video. With today’s affordable technology, almost everyone owns a smartphone, and you can easily shoot and edit videos using your personal devices and social media apps like Instagram, Facebook, and TikTok. DIY video marketing has never been easier.

To develop a solid video promotion strategy, take into account your audience.

Understanding who your intended audience is a key part of any marketing strategy, video or not. By creating your content with a specific audience in mind, your video will be more successful.

Lastly, keep in mind that video marketing is a versatile and profitable digital tool that can boost conversions and sales.

So what are you waiting for? Start creating some awesome videos that will engage and captivate your audience, and don’t be afraid to experiment with different styles and formats to find what works best for your brand!


Higher Engagement

How videos can help you to increase engagement as viewers are more likely to watch and interact with videos than other types of content.

As we’ve discussed above, videos have the power to engage, educate, and connect with your audience like no other type of content. And here are some reasons why videos have higher engagement than other types of content:

Firstly, videos show your product or service in action, making it easier for customers to understand how it works and what it does. According to a study by Wyzowl, 79% of consumers prefer watching a video to learn about a product than reading text. For example, think about how a makeup tutorial video can showcase the application of a new product, and how much more effective it is than simply reading about it in a blog post.

Secondly, videos are more memorable than other types of content, which is important when you want your brand to stick in people’s minds.

According to a study by TikTok, engagement shows the personal relevance of the content and has the highest correlation to memory. This determines whether someone is going to act on the information in the future (e.g. buy a product in-store).

So, if you want your brand to be remembered, consider making a video that tells a story or showcases your brand personality, like how GoPro does with its adrenaline-pumping adventure videos.

@gopro Rumor has it that @maxhitzig is still in the air 🤯 Congrats on 1st place at the @freeridewtour Kicking Horse Pro 🏆 #gopro #ski #skiing #skitok #backflip ♬ original sound - GoPro

Thirdly, videos are simply more entertaining and engaging than other types of content.

Social media platforms like TikTok and Instagram Reels have leveraged this to their advantage by creating short-form videos that capture viewers’ attention in just a few seconds. In fact, TikTok’s engagement rate was 15% stronger than other leading platforms according to their own study.

Use this to your advantage by creating short, fun videos that showcase your brand in a creative way, like how Chobani uses Instagram Reels to showcase their delicious yogurt creations.

So there you have it, videos have higher engagement than other types of content because they are more informative, memorable, and entertaining.

In conclusion, video marketing has shown to be a powerful tool for businesses to increase their reach and engagement with customers. The statistics suggest that video marketing has a significant impact on sales, website traffic, and social media engagement, making it a worthwhile investment for businesses looking to expand their reach.

Looking to learn how to do video marketing in-house?  Join our video marketing course to learn how to plan content, shoot videos using your smartphone and do video editing on free software!

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Instructor: Jocelyn

About the author

Jocelyn is the Co-Founder and Creative Director of a video strategy house that helps businesses bring their story to life through impactful messages that are concise and authentic.