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Leveraging Video Content for Online Marketing

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Learn how to create blog and video content to market your business online.

Leveraging Video Content for Online Marketing

Learn how to implement guidelines and structures for online articles and video content creation for online platforms such as Facebook, Instagram, TikTok, and YouTube. With the right execution framework, learners will be able to put in place a sustainable content creation process for their marketing objectives.

In this 2-day course, you will learn how to identify types of video and written mediums. You will also be able to identify content niches that are relevant to your objectives and to set up and execute the content generation process for an online audience. Finally, you will learn how to analyze insights to continually improve the content creation process.

Skills You Will Learn

✓ Types of online blog and video content
✓ Blog and Video content platforms and policies
✓ Blog and Video content ideas and strategy
✓ Executing and managing blog and video content creation
✓ Evaluating blogging and vlogging success

Curriculum For This Course

  • Content Post types
  • Blog Post types
  • Video Types
  • Social media platforms rules
  • Content copyright
  • Company brand guidelines to set up
  • How to curate and search for relevant influencers
  • Workflow guidelines for influencer collaboration
  • Content creation workflow
  • Skills required for content creation
  • Online tools for content creation
  • Analytics for online content
  • Setting KPIs for online content
  • Performance review process for online content

Content Of Lesson

More About the Course

This is a highly practical and hands-on course. Understand how viral content spreads on social media, then learn ways to generate content ideas.

Finally, try out creating articles and videos, shooting and editing straight from your handphone to post to video platforms like TikTok!

Who Should Attend?

Individuals at different stages of their career are welcome to participate.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

✓ A marketing professional who wants to use blogging and video for social media marketing

✓ Business owner/Entrepreneur who wants to better understand branding, and policies on social media platforms, create a sustainable content creation process

✓ Mid-career switch to Social Media Marketing

✓ Curious about how video platforms like TikTok, Instagram Reels, YouTube Shorts work

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

✓ 1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

✓ 6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.

Course code: TGS-2023019876

Course Support Period: 28 Mar 2023 – 27 Mar 2025

Company UEN: 201600698N

Also eligible for

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

Certificate of Completion

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Your Course Instructor


Jocelyn Goh


Jocelyn is the Founder and Creative Director of a video strategy house. With a mission to help local businesses with video content, she focuses on helping companies and self-employed professionals to grow their branding and marketing through video content strategy and production. She believes in helping brands grow through both Done-For-You and Done-For-You methods through video production and training & coaching.

Testimonials From Learners


Course Rating


Francis Ng

5 ★

I attended the Google Analytics course & it was very enriching. The course was interesting and helped me improve my knowledge while learning about the latest technology. The trainer was patient & encouraged us to ask questions if we needed any help.

May 2022

Han Pin Lim

5 ★

The course is really good and I strongly recommend this to someone who would want to understand the power of Google Analytics for Business. Very useful content and well explained.

Feb 2018

Course Details

2 days

9:00 am - 6:00 pm

6 months Post Course Support

6 months Free Refresher Course

Certificate of Completion

Call Us (+65) 6956 6360

Contact our training consultant for funding information.

Click Here To WhatsApp Us

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